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Content Producer Associate, Educate Texas

Company: Communities Foundation of Texas
Location: Dallas
Posted on: March 20, 2023

Job Description:

Educate Texas VisionAll Texas students, especially African American, Latino or economically disadvantaged students, earn a college degree or credential that leads to a living wage and thriving communities.
Educate Texas Mission As a trusted change agent, we increase academic achievement and educational equity by leading programs, policy, and partnerships.
Educate Texas' ValuesEquity, Collaboration, Integrity, Impact, Learning
Summary The Content Marketing Associate will provide writing, storytelling, content curation, and analytics to elevate the brand, success and impact of Educate Texas and its programs. Reporting to the Deputy Director of Marketing and Communications, this position will collaborate with internal teams (program, policy, insights, development, finance) to develop and create compelling content across multiple platforms, including social media channels, websites, newsletters, reports, graphics, printed materials, etc. The ideal candidate must be a highly creative and resourceful storyteller and content creator who knows how to translate complex topics into easy-to-understand content and wants to make a difference in education. We're looking for a strategic thinker with expertise in story mining who can discover story ideas and run with them. This position will be based in Dallas, TX with occasional travel statewide, when necessary.
Key Responsibilities

  • Research, write, edit, proofread, and produce content and communication materials, including feature stories, articles, e-newsletters, blogs, web & social media content, ad copy, and special publications
  • Support the Deputy Director of Marketing and Communications with the development and implementation of a comprehensive content plan that promotes key messages and maintains fresh and relevant content across the various owned media channels (i.e., social media, websites, landing pages, blogs, email, etc.)
  • Create, schedule, and analyze social media campaigns (via Facebook, Twitter, and LinkedIn). Manage multiple email marketing campaigns (via MailChimp) including independently writing/reviewing messages, scheduling delivery, and managing distribution lists
  • Develop content calendars on a weekly and monthly basis
  • Serve as a steward of consistency in style and tone on content
  • Monitor and review defined metrics by using tracking tools such as dashboards, Google Analytics, social media metrics, etc. to summarize and report results and apply learnings to improve content and provide recommendations
  • Coordinate interviews with internal and external subject matter experts
  • Support the design of visual assets and templates using the Adobe Creative Cloud suite or Canva graphic creation platform
  • Generate creative storytelling ideas and also lead execution of these ideas
  • Establish and maintain relationships with key stakeholders
  • Assist marketing and communications team in planning and activities, budget support, and other duties as assigned
    Qualifications / Skills / Requirements
    • Bachelor's Degree in Marketing, Journalism, Communications, English, Advertising or similar field, or relevant work experience
    • Minimum of three (3) years of experience writing, proofreading, and creating content
    • Submission of three (3) or more written samples
    • Outstanding organizational, communication, writing, editing and people skills
    • Strong understanding of content channels and the ability to adapt your writing style to fit each unique audience
    • Proven ability to learn quickly, work efficiently and manage multiple projects and priorities at once, while working in a fast-paced environment
    • Working knowledge of desktop publishing, graphic design and website maintenance software/tools
    • Demonstrated ability to both work independently with minimal supervision and work with others within a collaborative work environment
    • Experience working with stakeholders/SME's to craft compelling articles, newsletters and messaging
    • Familiarity with education issues in Texas, as well as on a national level a plus
    • Superb writing and editing skills. Storytelling in all of its forms - you identify the key moments, strategic storylines and opportunities to spotlight the organization and the stakeholders within the ecosystem
    • Digital and social media proficiency: knowledgeable of up-to-date digital best practices including but not limited to website and content management, email marketing (MailChimp), online survey tools (Survey Monkey), Google platforms (AdWords, Double Click, Analytics, Docs), organic, earned and paid social media tactics and tools (Hootsuite and Meltwater), and the internet as a resource and tool
    • Strong project management, time management and organizational skills illustrating ability to pinpoint and prioritize multiple tasks and meet deadlines
    • Demonstrated knowledge of graphic design principles and familiarity with Adobe Creative Suite products are preferred
    • Self-motivated, able to work independently, forward-thinking and creative
    • Working knowledge and application of SEO standards in content development
    • Effectively model and demonstrate CFT's core competencies which include Collaboration, Impact and Problem Solving, Integrity and Accountability, Learning, and Internal and External Service
      Disclaimer: The above sections contain representative examples of job duties that might be performed by employees assigned to this classification. CFT is a dynamic organization, and the environment can be fluid. Roles and responsibilities may be altered to accommodate changing conditions and objectives as well as to tap into the skills and experience of its employees. Accordingly, employees may be asked to perform duties that are outside the specific work that is listed. This is not an exhaustive list of all responsibilities, duties and/or skills required of all employees within this class.
      Accommodations: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

Keywords: Communities Foundation of Texas, Dallas , Content Producer Associate, Educate Texas, Accounting, Auditing , Dallas, Texas

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