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Senior Digital Marketing Specialist, Pardot

Company: Ryan, LLC
Location: Dallas
Posted on: May 24, 2020

Job Description:

The Digital Marketing Senior Specialist ("Senior Specialist") will manage the day-to-day back end functions of the Firm's Marketing Automation (email) programs and paid search/social marketing (PPC) campaigns. The Senior Specialist will be responsible for maintaining KPI and digital marketing analytics for reporting sales funnel conversions from Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs).

Duties and responsibilities, as they align to Ryan's Key Results

People:


  • Create a positive team member experience.

    Client:

    • Responds to internal stakeholder inquiries and requests
    • Supporting Ryan's email marketing channel in the development and launch of internal and external communications
    • Configuring, analyzing, and presenting digital campaign performance reports for internal stakeholders

      Value:

      Develop and manage digital marketing campaigns, including:

      • Working comfortably with social marketing programs to support digital lifecycle from lead acquisition, through the sales funnel from MQL to SQL, and eventual engagement opportunity
      • Configure and analyze data from Pardot Analytics and prepare reports for insights and ROI measurement
      • Design, configure, and implement custom landing pages, emails, and forms with consistent branding throughout
      • Implement and manage Pardot Engagement Programs that properly score and guide leads through a best-in-class digital journey
      • Ensure prospect form submission logic is in place and functioning properly to allow for seamless lead qualification and assignment.
      • Develop, implement, and manage PPC Search and Social marketing campaigns
      • Develop and maintain a master calendar for digital marketing campaigns

        Education and Experience:

        Bachelor's degree (B.A. or B.S.) from a four-year college or university, and four to six years related experience required. Previous experience working within, or supporting clients in, the professional services industry (preferably in Tax, Accounting, or Financial Services) would be highly beneficial.

        General Skills

        • Proven experience working with marketing automation platforms such as Pardot
        • Google AdWords certified (Preferred)
        • Google Analytics certified (Preferred)
        • Proficient in HTML (JavaScript and CSS would be beneficial)
        • Demonstrated ability to manage multiple projects and complete work according to deadlines
        • Proactive self-started who can work independently or as part of a team
        • Strong written and verbal communication skills
        • Experienced in working within project management applications such as Asana

          Computer Skills:

          To perform this job successfully, an individual must have advanced skills in Pardot, Salesforce, HTML, Google AdWords, Google Analytics, Microsoft-- Word, Outlook, Excel, PowerPoint, and Photoshop.

          Supervisory Responsibilities:

          This position has no supervisory responsibilities.

          Work Environment:

          • Standard indoor working environment.
          • Position requires regular interaction with employees at all levels of the Firm; interface with external vendors, developers, and clients also necessary.
          • Frequent long periods of sitting while working at computer.
          • Travel requirement: less than 25%.

Keywords: Ryan, LLC, Dallas , Senior Digital Marketing Specialist, Pardot, Advertising , Dallas, Texas

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