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Director, Field Marketing

Company: Digital Realty
Location: Dallas
Posted on: October 19, 2020

Job Description:

Director, Field Marketing


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Sales & Marketing

Job Location

Dallas, TX

Position Type


Opportunity Snapshot

At Digital Realty Trust, we are looking for a highly-motivated, results-driven Director of Field Marketing to join our lean, mean Americas Marketing team that builds the awareness and generates the demand for the only purpose-built data center platform that is helping companies across the globe improve their digital business strategy. Digital Realty Trust solves global coverage, capacity, and ecosystem connectivity needs for companies of all sizes by providing the leading global platform for centers of data exchange, interconnection, and colocation solutions. The position will support report into the VP of North America Marketing. The Director of Field Marketing will be the driving force in planning, executing, analyzing, and optimizing field marketing activities to achieve aggressive pipeline goals for enterprise target accounts.

You should be an execution focused team-player, who is able to think strategically and manage tactical detail, is both creative and analytical, and can thrive in a fast-paced environment. Your ability to adapt to changing priorities, collaborate across functions and teams, and continuously acquire new skills and apply the learnings make you the perfect team member for this global and innovative organization.

This position is responsible for driving top-of-the-funnel opportunities as well as mid-funnel pipeline acceleration via the execution and management of field activities (trade shows, partner events, webinars, lunch and learns, workshops, associations, executive round-tables, thought-leadership speaking engagements, etc.) based on the regional/local plan developed with Sales. Additionally, you will own the important supporting activities, including: digital awareness and engagement through social media, landing pages, targeted account-based email campaigns, etc. You will therefore drive cross-functional collaboration across the organization, working with various functions within Marketing, Sales, and Alliances to successfully manage and measure field marketing activities.

This role is an immediate full-time position, with moderate travel required. If you are creative and analytical; ready to roll-up your sleeves on execution and develop strategy based on data-driven analysis; and be a team player and a team builder, this role is for you.

The Responsibilities

  • Develop and execute regional/local field marketing plans - within budget - to support aggressive growth goals for acquisition and expand pipeline and revenue in the supported regions; identify relevant activities for the supported regions and build business cases to secure funding and approvals
  • Work cross-functionally to oversee the timely execution of the field-marketing plan; execute and manage activities, including logistics, budgeting, content development, scheduling, creative themes and social media strategies
  • Manage multiple projects and campaigns simultaneously, ensuring clear and proactive communication to meet deadlines and stay within budget
  • Manage lead acquisition, processing, nurturing and follow-up to ensure that leads from field marketing activities are properly managed
  • Measure ROI for all activities and analyze the sales funnel to identify areas for continual improvement; develop an executive campaign performance reporting to be shared across the sales and marketing teams
  • Build and maintain ongoing communications with the regional sales VPs, and account executives, as well as marketing peers

    Technologies You'll Work With:

    • Marketo
    • Salesforce
    • Demandbase
    • HQ Insights
    • Intricately

      The Requirements

      • 10+ years of field marketing experience in a B2B environment with progressive growth and demonstrable experience in implementing successful field marketing plans
      • Understanding of modern demand generation activities and channels (including segment marketing, ABM, demand creation, event management, campaign execution, social media, display advertising, etc.) and experience with the modern marketing technology stack (Marketo, Salesforce preferred)
      • Strong analytical skills and experience in analyzing the effectiveness of marketing programs on key metrics (ROI, customer acquisition and retention, etc.)
      • Proven business judgement, communication and presentation skills, with the ability to frame problems and effectively communicate with both executive and peer audiences
      • Ability to manage multiple priorities in fast-paced environment, work collaboratively with cross-functional teams, and ensure high quality deliverables with high attention to detail
      • Strong team-player and self-starter who can initiate and drive activities to successful conclusion while maintaining strong cross-functional working relationships
      • Independence and initiative in high profile situations with strong project management, organization and time management skills

        Digital Realty: Where the cloud lives and business thrives

        We built the global standard for technical real estate, developing a unique capability to acquire, manage, and scale data center campuses. Now, Digital Realty is building a unique ecosystem of open solutions that power customer growth through exceptional service on a foundation of unrivaled data center expertise. The new Digital Realty combines unparalleled data center services, carrier-dense interconnection, real estate acumen, and financial strength to create unique power of choice and value when and where our customers need it.

        Our Mission

        To provide our customers with the trusted foundation for the digital world.

        Our Vision

        To build a network of connected campuses and internet gateways that become the heart of the internet and cloud, powering growth and prosperity for customers, employees and shareholders.

        Our Values

        Guide our decisions and actions every day-above all else, we value customers, excellence, talent, teamwork and success.

        About Digital Realty

        Digital Realty Trust, Inc. supports the data center and colocation strategies of more than 2,000 firms across its secure, network-rich portfolio of data centers located throughout North America, Europe, Asia and Australia. Digital Realty's clients include companies of all sizes, ranging from financial services, cloud and information technology services, to manufacturing, energy, gaming, life sciences and consumer products.


        The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

        Digital Realty Trust is committed to employing a diverse workforce. We value and actively seek to recruit, develop and retain people with backgrounds, experiences and perspectives that reflect the full diversity of our society.

        Digital Realty is a publicly traded company (NYSE: DLR) with investment grade ratings from all three major ratings agencies.

        Digital Realty offers a highly competitive compensation package, excellent benefits, and an environment that recognizes and rewards your contributions.

        Digital Realty is an equal opportunity employer, EOE/AA/M/F/Vets/Disabled

        Please do not forward unsolicited resumes to any employee of Digital Realty and its subsidiaries. Digital Realty is not responsible for any fees related to unsolicited referrals.

Keywords: Digital Realty, Dallas , Director, Field Marketing, Advertising , Dallas, Texas

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