Healthcare Marketing Executive

Company: Tap Native
Location: Dallas
Posted on: January 15, 2021

Job Description:

Healthcare Marketing Executive ($165K-$195K range)Tap Native, the Web's largest health focused native ad platform, seeks a full time Healthcare Marketing Executive. The individual we seek will guide our marketing prospects and clients on how to best use Tap Native's content marketing platform to achieve their org's specific healthcare marketing objectives.Typical demonstrations you'll administer to 1 to 5 marketing heads from health clients including pharmaceutical and medical device companies, consumer products companies, hospitals etc. Tap Native provides contextual targeting to consumers and healthcare pros across hundreds of popular health and wellness websites like Familydoctor, Everydayhealth, Facty, Drugs, Healthday etc. Required Experience, Knowledge and Skills:- 3-5 years of preforming direct or consultative digital marketing for a consumer-focused healthcare organization such as a pharma or medical device company, hospital, health system, physicians' group or similar.- 3-5 years knowledge of search and display advertising, SEO, SEM, content style ads, native ads, text ads, ad optimization, landing page optimization, lead capture, bidding, building ads, AB testing , content creation and CPA optimization.- Understanding of healthcare service providers and how marketing costs relate to patient acquisition costs & margins.- Knowledge of ad platforms such as Google, Bing, Yahoo Gemini, Taboola, programmatic, etc.- Ability to recognize areas for product/process improvement and drive change within Tap Native.- Excellent written and oral communication skills.- Experience with Microsoft Office Suite (including Outlook, Word, Excel, and PowerPoint)We are a fun, energetic group. We work hard and are growing fast. We're also transforming the native healthcare vertical by providing more relevant and higher quality ads for health and medical publishers as well as a better marketing platform for top tier healthcare product and service providers. We are based in Ewing New Jersey, but this position can be remote from anywhere in the USA. This job description is not intended to be all-inclusive. Salary based on skills and experience. We offer comprehensive benefits, including Health/Dental/Vision/Life Insurance, Bonus, Stock Options and a 401(k), remote work from home. Tap Native is growing fast, come grow with us! Tap Native is an equal opportunity employer. More at www.tapnative.com

Keywords: Tap Native, Dallas , Healthcare Marketing Executive, Advertising , Dallas, Texas