Healthcare Marketing Executive
Company: Tap Native
Location: Dallas
Posted on: January 15, 2021
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Job Description:
Healthcare Marketing Executive ($165K-$195K range)Tap Native,
the Web's largest health focused native ad platform, seeks a full
time Healthcare Marketing Executive. The individual we seek will
guide our marketing prospects and clients on how to best use Tap
Native's content marketing platform to achieve their org's specific
healthcare marketing objectives.Typical demonstrations you'll
administer to 1 to 5 marketing heads from health clients including
pharmaceutical and medical device companies, consumer products
companies, hospitals etc. Tap Native provides contextual targeting
to consumers and healthcare pros across hundreds of popular health
and wellness websites like Familydoctor, Everydayhealth, Facty,
Drugs, Healthday etc. Required Experience, Knowledge and Skills:-
3-5 years of preforming direct or consultative digital marketing
for a consumer-focused healthcare organization such as a pharma or
medical device company, hospital, health system, physicians' group
or similar.- 3-5 years knowledge of search and display advertising,
SEO, SEM, content style ads, native ads, text ads, ad optimization,
landing page optimization, lead capture, bidding, building ads, AB
testing , content creation and CPA optimization.- Understanding of
healthcare service providers and how marketing costs relate to
patient acquisition costs & margins.- Knowledge of ad platforms
such as Google, Bing, Yahoo Gemini, Taboola, programmatic, etc.-
Ability to recognize areas for product/process improvement and
drive change within Tap Native.- Excellent written and oral
communication skills.- Experience with Microsoft Office Suite
(including Outlook, Word, Excel, and PowerPoint)We are a fun,
energetic group. We work hard and are growing fast. We're also
transforming the native healthcare vertical by providing more
relevant and higher quality ads for health and medical publishers
as well as a better marketing platform for top tier healthcare
product and service providers. We are based in Ewing New Jersey,
but this position can be remote from anywhere in the USA. This job
description is not intended to be all-inclusive. Salary based on
skills and experience. We offer comprehensive benefits, including
Health/Dental/Vision/Life Insurance, Bonus, Stock Options and a
401(k), remote work from home. Tap Native is growing fast, come
grow with us! Tap Native is an equal opportunity employer. More at
www.tapnative.com
Keywords: Tap Native, Dallas , Healthcare Marketing Executive, Advertising , Dallas, Texas
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