Director of Digital Marketing
Company: Lever
Location: Dallas
Posted on: February 25, 2021
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Job Description:
Hi - we're Topaz Labs. We create AI-powered software that solves
photographers' biggest problems: think one-click noise reduction,
super-simple masking, and pixel-perfect image upscaling. Tens of
thousands of paid customers use and trust our products every day,
from amateur photographers to major movie studios. We're looking
for someone to lead digital marketing across our company. This role
heads one of our most important departments and reports directly to
the CEO. There are two primary responsibilities: 1. Own the
relentless pursuit of growth targets, especially SEO, ROAS and DAU
growth (ultimately leading into revenue). This is a balance of
exploring new growth ideas and exploiting proven concepts with
excellent execution. 2. Build a high-performing growth + marketing
team with a data-driven and systematic approach. Lead from the
front by guiding priorities, coaching, and setting an example.
We're looking for a pretty specific person for this role: * You've
previously led one massively successful team in either SEO or paid
acquisition and you have the numbers to back it up. * You are
highly skilled at web/email copywriting, positioning, and design
sense. * You've previously led a successful high-performing
growth/marketing team of 1-10. You should have deep technical
expertise in either SEO or paid acquisition, write excellently, and
approach marketing with a data-driven and systems-level approach.
The most important cultural elements we value in this role are
extreme proactivity, hacker mentality, and intellectual humility.
You'll also be leading a team, so you should also have the type of
leadership style that enables high performers. Interest and
experience in photography is a huge plus. We're currently already
growing active users by 10-20% per month mostly through SEO, paid
ads, and word of mouth. This is a great opportunity for the perfect
person to accelerate already-explosive user and revenue growth.
Your compensation will be tied directly to the performance of the
company. We're also proud to offer 100% covered platinum-level
medical/dental/vision for employees, 15 days annual PTO plus
holidays, and 401k matching.
Keywords: Lever, Dallas , Director of Digital Marketing, Advertising , Dallas, Texas
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