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Director of Digital Marketing

Company: Lever
Location: Dallas
Posted on: February 25, 2021

Job Description:

Hi - we're Topaz Labs. We create AI-powered software that solves photographers' biggest problems: think one-click noise reduction, super-simple masking, and pixel-perfect image upscaling. Tens of thousands of paid customers use and trust our products every day, from amateur photographers to major movie studios. We're looking for someone to lead digital marketing across our company. This role heads one of our most important departments and reports directly to the CEO. There are two primary responsibilities: 1. Own the relentless pursuit of growth targets, especially SEO, ROAS and DAU growth (ultimately leading into revenue). This is a balance of exploring new growth ideas and exploiting proven concepts with excellent execution. 2. Build a high-performing growth + marketing team with a data-driven and systematic approach. Lead from the front by guiding priorities, coaching, and setting an example. We're looking for a pretty specific person for this role: * You've previously led one massively successful team in either SEO or paid acquisition and you have the numbers to back it up. * You are highly skilled at web/email copywriting, positioning, and design sense. * You've previously led a successful high-performing growth/marketing team of 1-10. You should have deep technical expertise in either SEO or paid acquisition, write excellently, and approach marketing with a data-driven and systems-level approach. The most important cultural elements we value in this role are extreme proactivity, hacker mentality, and intellectual humility. You'll also be leading a team, so you should also have the type of leadership style that enables high performers. Interest and experience in photography is a huge plus. We're currently already growing active users by 10-20% per month mostly through SEO, paid ads, and word of mouth. This is a great opportunity for the perfect person to accelerate already-explosive user and revenue growth. Your compensation will be tied directly to the performance of the company. We're also proud to offer 100% covered platinum-level medical/dental/vision for employees, 15 days annual PTO plus holidays, and 401k matching.

Keywords: Lever, Dallas , Director of Digital Marketing, Advertising , Dallas, Texas

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