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Paid Media Specialist

Company: Medium Giant (formerly Belo + Company)
Location: Dallas
Posted on: January 17, 2022

Job Description:

The Paid Media Specialist is responsible for the execution and optimization of paid media marketing across digital and traditional media channels. This person should be passionate about new digital advertising technology platforms and be able to develop actionable insights from analyzing campaign performance data. He/She should be comfortable executing campaign optimization tactics and communicating those changes to the account management team. This person should also be comfortable working in a team environment in order to achieve client goals and have previous team management experience.

ESSENTIAL FUNCTIONS
Ensures campaigns are created and implemented to best achieve media efficiency and campaign performance goals
Provides regular campaign performance and strategy updates with internal teams
Serve as internal champion for display marketing buying and campaign execution with sales teams.
Possess strong quantitative skills with a demonstrated history of analyzing data to solve advertiser objectives
Ability to interpret data to troubleshoot campaign performance issues
Pay close attention to detail for campaigns, communication, reports to ensure high-quality production
Strategize account performance optimizations and provide budget and optimization recommendations
Working with analytics to ensure all client reporting is delivered on time with key insights to help drive client business forward.

JOB REQUIREMENTS
Incredibly detail-oriented since expected skills are highly tactical
Strong quantitative, analytical, project management and communication skills required
Strong understanding of key platforms including Google Ads, Facebook, Apple Search Ads and other digital media buying platforms.
Strong understanding of digital industry terms and pricing structures (CPM, CPC, Impressions, ROI, Sessions, Conversions, Attribution Models)
Ability to troubleshoot and problem solve
Ability to work independently on multiple tasks

Keywords: Medium Giant (formerly Belo + Company), Dallas , Paid Media Specialist, Advertising , Dallas, Texas

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