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Digital Marketing Strategist eCommerce

Company: Feizy Import & Export Co., Ltd.
Location: Dallas
Posted on: January 17, 2022

Job Description:

For over 48 years, Feizy has defined industry standards for quality hand-knotted, hand-tufted and power-loomed rugs, providing luxury at any price. Embracing a family tradition of four generations, Feizy Rugs brings beauty to interior designs by building on the exceptional quality standards establishing in 1973 by company founder and CEO, John Feizy. The Digital Marketing Strategist - eCommerce is responsible for developing and implementing strategies for digital marketing campaigns, including generating leads, conducting market research. and actively engaging with the business to optimize performance for our omnichannel/eCommerce merchants. KEY RESPONSIBILITIES Plan and lead the end-to-end process of promotions, deals, and seasonal events tracking, while working with some of the countrys most critical and fastest growing omnichannel/eCommerce merchants to grow the business.Analyze reporting of marketplaces, identify actionable insights, and create plans to improvise business based on data (top sellers, AOV, UPT, ACoS, sessions/impressions, conversion, search and sales ranks, buy box); identify areas of opportunity through marketing/promotions, product bundling, advertising optimization, content enhancement, and unique assortments.Develop and implement a multi-year strategic vision for marketplaces (Amazon, Target, Walmart, etc.), develop strategic plans, establish operational plans that support the overall objectives, and deliver on the annual financial plans through marketing efforts.Direct the budget of retailer onsite investment and achieve the growth AOP goals alongside the upper management.Lead strategic Omnichannel vision and breakthrough thinking alongside the retailer on how to drive combined goals, growth, and shopper conversion through Marketing opportunities.Expertly build and execute fully comprehensive programs with key success objectives for B2B and B2C retailers.Communicate with stakeholders regarding customer (retailer), channel and any industry insights and competitive trends.Develop, execute, and track collaborative partnerships with retailer marketing and merchandising.Develop and maintain effective working relationships with members of cross-functional teams that include: marketing, data management, inventory planning, eCommerce merchants, client services, warehouse logistics, and IT.Analyze partner retailer sales feedback and other sources to define and improve category strategies, product assortments, marketing, and pricing opportunities.Manage the marketing and advertising budget to effectively grow product visibility and discovery, driving sales while delivering health ROAS.Develop and execute marketing strategies and digital advertising to increase the brands presence online.Perform competitive shopping regularly to identify unique assortment opportunities for seasonal and everyday businesses and work with marketing, content, and site teams to plan and introduce unique/ new assortment and/ or troubleshoot assortment, pricing, fulfillment issues on existing products. Work Experience 5+ years of digital marketing experience5+ years eCommerce experience (B2B preferred)Experience with marketing CRM, email marketing, tools, platforms, privacy regulations, and/or platform capabilities in a digital ecosystem Knowledge Requirements Amazon and other Big Box E-commerce retailer business processes/toolsROAS, B2B and B2C paid marketing programs and social mediaSEO best practicesCRO (conversion rate optimization) is a plus Skills & Abilities Strong problem-solving skills, with a track record or being proactive and solutions drivenAbility to manage multiple projects with a sense of urgency and achieve timely, accurate resultsProven strategic sales and negotiation skillsAbility to work autonomously while still being highly collaborativeStrong analytical skills in pricing strategies for product and marginAnalyze and review results of digital marketing campaigns and adapt future campaigns based on insightsExcellent teamwork, communication, presentation, and organization skillsStrong written and verbal communication skillsStrong MS Office Skills, with advanced proficiency in Excel Youll love working here because we... Are a successful, fast-growing company with a start-up work vibe.Offer competitive salaries and comprehensive health benefits.Are passionate about our employees, products and customers.Have a leadership team that wants to do the right thing and is open to new ideas. Work Schedule for this position is Monday to Friday, 9:00 AM to 6:00 PM. Weekend work is sometimes required, based on the needs of the business. COVID-19 considerations: We conduct a touchless temperature check upon entering, face coverings are optional. Building Maintenance keeps our work environment clean and sanitary. We will pay for you to obtain your COVID-19 vaccine and offer free on-site vaccines for flu and COVID-19 annually. Benefits offered: 112 hours of Paid Time off per yearBlue Cross/Blue Shield medical insuranceCompany-paid $50,000 life insurance policy if participate in our medical insuranceCompany-paid MetLife Dental insurance (employee only)MetLife Vision Insurance and other ancillary coverages (hospital, critical illness, accident, supplemental life, etc.)401k retirement program This position is based in Dallas, Texas. Our Company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. PandoLogic. Category:Marketing & Biz Dev, Keywords:Marketing Strategist, Location:Dallas, TX-75201

Keywords: Feizy Import & Export Co., Ltd., Dallas , Digital Marketing Strategist eCommerce, Advertising , Dallas, Texas

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