Marketing Technology Developer

Company: Allant Group
Location: Dallas
Posted on: June 25, 2022

Job Description:

About the Role: As a MarTech Developer, you will be a key member of the Allant team with the opportunity to work with a variety of industry leading platforms. This role is responsible for supporting the team in the implementation, configuration, and execution of leading marketing automation platforms. In addition, the role is expected to engage in technical/marketing conversations to troubleshoot campaign, marketing platform, and data issues as well development of creative solutions to achieve business objectives. This includes collaborating on projects from inception to launch, having a solid understanding of requirements and approach to implementation. Primary Duties and Responsibilities: --- Understand marketing automation platform components and related modules to estimate and develop realistic solutions. --- Basic understanding of audience segmentation and activation on a variety of different channels. --- Collaborate with project team to define client requirements and acceptance criteria ensuring a successful project implementation. --- Designs and configures the appropriate marketing technology solutions so that requirements are met and client expectations regarding marketing platform use cases and functionality are fulfilled. --- Supports the internal, cross functional teams to ensure optimal client service as it relates to solution performance, functionality, enhancements, and configuration. --- Ensures that all client users receive proper knowledge transfer in a timely fashion. --- Maintains accurate and timely documentation of implementation steps and activities for internal and external partners. --- Ensures each task progress is reported and forecasted accurately to all internal and external stakeholders. --- Ensures that all project/program risks, issues and change requests are managed or escalated effectively within the project team. --- Completes the design and development of the marketing solution in alignment with direction set by a Solution Architect. --- Ensures that every client derives the most value possible from the implementation experience. --- Consistently strives for quality and excellence in all aspects of delivery. --- Ability to effectively communicate and demonstrate solution implementations to both technical and business stakeholders. --- Continuous learning of latest marketing platforms features and capabilities, maintains awareness of future capabilities, known issues and deprecations.Role Qualifications: --- Experience developing automation programs or procedures in one of the following scripting languages: JavaScript, Python, Linux Shell, or Powershell. --- Experience testing REST API's using a programming language or a tool such as Postman. --- Experience using Windows, Linux, or MacOS terminal applications. --- Experience with file transfer tools used to move data to Amazon S3 or SFTP endpoints. --- Experience creating and testing complex SQL using a database management tool such as DBeaver, SQL Manager, TOAD, DbVisualizer, etc. --- Solid understanding of relational database concepts --- Experience administering or implementing solutions on one or more of the following marketing platforms: Salesforce Marketing Cloud, Unica Campaign, Adobe Campaign, Upland/BlueVenn Engage, Acoustic Campaign --- Possess an understanding of core web technologies, including HTML, CSS, Javascript. --- Understanding of tag management --- Experience using inspection and debugging tools for JavaScript, Tags, data layers, stored cookies, logical errors, unhandled exceptions, etc. --- Experience working with source version control systems such as GIT or SVNPreferred Qualifications: --- Certifications across any of the following: Adobe Marketing Cloud, Unica, Salesforce Marketing Cloud --- Experience working with optimization platforms such as Adobe Target, Salesforce Interaction Studio, Optimizely Intelligence Cloud --- Experience working with tag management systems such as Tealium IQ, Adobe Launch, GTMEducation/Experience: --- Bachelor's degree in Marketing, Business or Information Systems; or a minimum of three years of relevant work experience and/or training; or equivalent combination of education and experience. --- 3+ years of marketing experience, as part of either a marketing services provider or internal marketing organization.Some domestic travel may be required.

Keywords: Allant Group, Dallas , Marketing Technology Developer, Advertising , Dallas, Texas