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Senior Manager, Marketing Campaign Planning and Analytics - REMOTE

Company: CSAA Insurance Group
Location: Dallas
Posted on: August 7, 2022

Job Description:

We are actively hiring for a Senior Manager, Marketing Campaign Planning and Analytics. Join us and support CSAA Insurance Group, a AAA Insurer, in achieving our goals!We are looking for a motivated, innovative individual, who thinks big and move fast with a passion for service excellence.Senior Manager, Marketing Campaign Planning and Analytics is a significant role in shaping CSAA s marketing strategy in order to achieve our ambitious enterprise growth goals.Essential responsibilities

  • Drive new business growth through analysis and insights for acquisition efforts in traditional media, digital media, and direct response channels (direct mail, email), focusing on marketing mix optimization.
  • Drive policyholder engagement, cross-sell/upsell and retention by analyzing the effectiveness of customer communication campaigns.
  • Analyze information and track metrics to identify issues, trends, and patterns; advocate vital changes to improve business performance.
  • Identify new audiences and new channels, and improve value on marketing investment.
  • Provide strategic direction on analytic projects (approach, techniques, prioritization, etc.).
  • Collaborate with Data CoE and IT to define CSAA data strategy, improve our data architecture and champion marketing analytics needs.
  • Work with internal business partners within Marketing (Demand Generation, Policyholder Communications, Brand, and Customer Experience), as well as Product, Sales and IT to identify, prioritize and deliver initiatives that align with enterprise goals.
  • Drive collaboration with cross-functional groups within Marketing.
  • Initiate and implement changes to improve internal processes and workflows and instill a spirit of innovation and continuous improvement.
  • Build, develop and lead a team of analytic professionals, including hiring the right talent, coaching and managing performance.What would make us excited about you Required:
    • A Bachelor's degree in a related area (BA/BS degree in business, statistics, computer science or related subject area) or an equivalent combination of education and experience.
    • 5+ years of previous supervisory experience.
    • 10+ years of demonstrated ability in business or marketing analytics.
    • Familiarity with Tableau, Power BI and similar data visualization technologies.
    • Ability to manage issues of diverse scope where analysis of the situation or data requires a solid understanding of divisional strategy, objectives and business partner plans to shape departmental strategy to work in concert with enterprise strategy and objectives.
    • Knowledge of customer analysis methodologies, approaches and tools. Multivariate statistical analysis, including regression analysis, decision trees, cluster analysis and direct/database marketing analysis, predictive modeling, machine learning and advanced analytics tools.
    • Cross-functional interpersonal communication and political acuity skills, including strong negotiation and problem resolution skills.
    • Ability to interact and present to senior management on a regular basis.
    • Capable of prioritizing work and adjusting plans to achieve business goals; comfortable in a fast-paced environment with high ambiguity.
    • Demonstrated record of leading and developing a successful team.Why join us
      • Make a difference. We don t just go to work. We re a team of employees committed to AAA members, our communities and each other.
      • Lifestyle. We drive strategy through innovation. We do honorable work, and we live our core beliefs.
      • Recognition. We offer a total compensation package, performance bonus, 401(k) with a company match, and so much more!Read more about what we offer and what it is like to be a part of our dynamic team at: Benefits CSAA Insurance Group ( Let s work together Submit your application to be considered. We communicate via email, so check your inbox and/or your spam folder to ensure you don t miss important updates from us.Headquartered in Walnut Creek, California, our community also works in Arizona, Colorado, Nevada, New Jersey and Oklahoma. Our differences, visible and invisible, make every individual at CSAA Insurance Group unique and valuable. We strive to foster a culture where all employees feel a sense of belonging and can leverage their differences to thrive. We believe in embracing our unique identities, experiences, and points of view to advance our company and reflect our communities and members.If reasonable accommodation is needed to participate in the job application or interview process please contact .CSAA Insurance Group is an equal opportunity employer.Must have the authorization to work indefinitely in the US.Per Nevada SB293 we are disclosing the compensation, or range thereof, for roles that will be or could be, performed in Nevada. If performed in Nevada, this position has a salary range of $139,000 - $172,000. In compliance with Colorado s Equal Pay for Equal Work Act (EPEWA) we are disclosing the compensation, or a range thereof, for roles that will be, or could be performed in Colorado. If performed in Colorado, this position has a salary range of $133,000 - $164,000. The role includes an opportunity for a company-wide annual discretionary bonus, through our Annual Incentive Plan (AIP), of up to 18% of eligible pay.Please note, that hourly or salary compensation, or the range of hourly or salary compensation available for a position may vary by location. We reserve the right to amend these benefits at any time and actual compensation will be determined at the time of offer.

Keywords: CSAA Insurance Group, Dallas , Senior Manager, Marketing Campaign Planning and Analytics - REMOTE, Advertising , Dallas, Texas

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