Senior Manager, Marketing Campaign Planning and Analytics - REMOTE
Company: CSAA Insurance Group
Location: Dallas
Posted on: August 7, 2022
Job Description:
We are actively hiring for a Senior Manager, Marketing Campaign
Planning and Analytics. Join us and support CSAA Insurance Group, a
AAA Insurer, in achieving our goals!We are looking for a motivated,
innovative individual, who thinks big and move fast with a passion
for service excellence.Senior Manager, Marketing Campaign Planning
and Analytics is a significant role in shaping CSAA s marketing
strategy in order to achieve our ambitious enterprise growth
goals.Essential responsibilities
- Drive new business growth through analysis and insights for
acquisition efforts in traditional media, digital media, and direct
response channels (direct mail, email), focusing on marketing mix
optimization.
- Drive policyholder engagement, cross-sell/upsell and retention
by analyzing the effectiveness of customer communication
campaigns.
- Analyze information and track metrics to identify issues,
trends, and patterns; advocate vital changes to improve business
performance.
- Identify new audiences and new channels, and improve value on
marketing investment.
- Provide strategic direction on analytic projects (approach,
techniques, prioritization, etc.).
- Collaborate with Data CoE and IT to define CSAA data strategy,
improve our data architecture and champion marketing analytics
needs.
- Work with internal business partners within Marketing (Demand
Generation, Policyholder Communications, Brand, and Customer
Experience), as well as Product, Sales and IT to identify,
prioritize and deliver initiatives that align with enterprise
goals.
- Drive collaboration with cross-functional groups within
Marketing.
- Initiate and implement changes to improve internal processes
and workflows and instill a spirit of innovation and continuous
improvement.
- Build, develop and lead a team of analytic professionals,
including hiring the right talent, coaching and managing
performance.What would make us excited about you Required:
- A Bachelor's degree in a related area (BA/BS degree in
business, statistics, computer science or related subject area) or
an equivalent combination of education and experience.
- 5+ years of previous supervisory experience.
- 10+ years of demonstrated ability in business or marketing
analytics.
- Familiarity with Tableau, Power BI and similar data
visualization technologies.
- Ability to manage issues of diverse scope where analysis of the
situation or data requires a solid understanding of divisional
strategy, objectives and business partner plans to shape
departmental strategy to work in concert with enterprise strategy
and objectives.
- Knowledge of customer analysis methodologies, approaches and
tools. Multivariate statistical analysis, including regression
analysis, decision trees, cluster analysis and direct/database
marketing analysis, predictive modeling, machine learning and
advanced analytics tools.
- Cross-functional interpersonal communication and political
acuity skills, including strong negotiation and problem resolution
skills.
- Ability to interact and present to senior management on a
regular basis.
- Capable of prioritizing work and adjusting plans to achieve
business goals; comfortable in a fast-paced environment with high
ambiguity.
- Demonstrated record of leading and developing a successful
team.Why join us
- Make a difference. We don t just go to work. We re a team of
employees committed to AAA members, our communities and each
other.
- Lifestyle. We drive strategy through innovation. We do
honorable work, and we live our core beliefs.
- Recognition. We offer a total compensation package, performance
bonus, 401(k) with a company match, and so much more!Read more
about what we offer and what it is like to be a part of our dynamic
team at: Benefits CSAA Insurance Group ( Let s work together Submit
your application to be considered. We communicate via email, so
check your inbox and/or your spam folder to ensure you don t miss
important updates from us.Headquartered in Walnut Creek,
California, our community also works in Arizona, Colorado, Nevada,
New Jersey and Oklahoma. Our differences, visible and invisible,
make every individual at CSAA Insurance Group unique and valuable.
We strive to foster a culture where all employees feel a sense of
belonging and can leverage their differences to thrive. We believe
in embracing our unique identities, experiences, and points of view
to advance our company and reflect our communities and members.If
reasonable accommodation is needed to participate in the job
application or interview process please contact .CSAA Insurance
Group is an equal opportunity employer.Must have the authorization
to work indefinitely in the US.Per Nevada SB293 we are disclosing
the compensation, or range thereof, for roles that will be or could
be, performed in Nevada. If performed in Nevada, this position has
a salary range of $139,000 - $172,000. In compliance with Colorado
s Equal Pay for Equal Work Act (EPEWA) we are disclosing the
compensation, or a range thereof, for roles that will be, or could
be performed in Colorado. If performed in Colorado, this position
has a salary range of $133,000 - $164,000. The role includes an
opportunity for a company-wide annual discretionary bonus, through
our Annual Incentive Plan (AIP), of up to 18% of eligible
pay.Please note, that hourly or salary compensation, or the range
of hourly or salary compensation available for a position may vary
by location. We reserve the right to amend these benefits at any
time and actual compensation will be determined at the time of
offer.
Keywords: CSAA Insurance Group, Dallas , Senior Manager, Marketing Campaign Planning and Analytics - REMOTE, Advertising , Dallas, Texas
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