Director of Digital Marketing

Company: TurnPoint
Location: Dallas
Posted on: August 7, 2022

Job Description:

Click "Apply On Company Website" and our recruiting assistant, Olivia, will help you schedule an immediate interview with our team!TurnPoint Services is a leading national home services company that is growing rapidly through acquisition. The company provides plumbing, HVAC, and electrical system maintenance, repair, and replacement services to homeowners and light commercial customers, and currently operates through 45+ local brands in 28 states. TurnPoint is financially backed by a multi-national private equity investor with more than $10 billion in assets under management. Growth via acquisition is a core tenet of the Company's strategy, and TurnPoint closed 21 acquisitions in FY2021Digital marketing and demand generation strategies are extremely important to TurnPoint Services' continued growth. The Director of Digital Marketing will play a crucial role in achieving our business goals and objectives. We are seeking someone who has a mastery of the digital and paid social landscape and can deliver strategic solutions and recommendations - but is also comfortable with tactical, hands-on implementation.

The Director of Digital Marketing will bring a deep and diverse understanding of new and emerging digital technologies and best practices. Your efforts will be centered around strategic digital initiatives across primary channels including digital performance marketing (paid search, display, social media, video advertising), SEO and search engine marketing (SEM), CRM implementation and strategic marketing analytics and reporting.
This position will collaborate with the cross-functional marketing team and agency partners to ideate, strategize, plan and execute campaigns, with a focus on digital engagement channels, in support of strategic business goals and objectives. We need someone who can effectively apply knowledge of emerging digital trends and technology to help our team concept strategic social and digital marketing plans and content development.Pay Range: $130,000 - $160,000 + Bonus Opportunity
Responsibilities:

• Build, plan, implement and report on a comprehensive digital marketing strategy to optimize spend and achieve tangible results across multiple channels, including paid search, SEO, SEM, display, lead aggregators, paid social media, and external vendor leads
• Work closely with marketing team and/or agency partners to create digital advertising assets and messaging to maintain alignment with brand standards
• Develop demand generation campaign/program strategy, objectives, goals metrics and define best practices, standards, and processes to drive successful customer acquisition and retention opportunities
• Provide measurement tracking criteria/KPIs and reporting for all digital efforts to translate campaign data and provide analysis and reasoning for performance trends and future recommendations to improve return on investment efficiency
• Continuously track and report performance metrics to optimize all digital campaigns and advertising for campaign success
• Analytical and able to derive meaning from data through A/B testing and email/landing page optimization
• Interpret or make deductions from our website analytics
• Manage customer nurturing programs to accelerate prospect movement through the customer lifecycle
• Ensure optimization of marketing automation best practices to attract and guide qualified leads through the sales process
• Assist with the management of the digital marketing budget
• Stay abreast of the latest digital trends, best practices, and metrics measurement to provide proactive recommendations regarding new digital ideas and opportunities focused on business goals
• Regularly track and get insights into competitors' strategies and investigate benchmarks to provide suggestions for improvement
  Qualifications:
  • 5-10+ years of experience in digital marketing and digital advertising, preferably in a strategic/leadership-oriented role
  • Experience managing digital marketing projects from concept to implementation, with solid project management skills
  • Highly creative and innovative with experience identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • In-depth knowledge of different digital marketing channels, with hands-on experience with SEO, Google Analytics, Google & Bing AdWords, Google Tag Manager, LinkedIn Ad Manager, CMS, CRM software and social media monitoring tools.
  • Excellent verbal and written communication and interpersonal skills, with the ability to develop compelling presentations and the ability to influence and collaborate with senior-level executives
  • Highly innovative and analytical, as well as an ability to navigate ambiguity while investigating complex challenges across all marketing opportunities
  • Models behaviors consistent with a high-performance culture - must be highly resourceful, self-motivated, accountable and adaptive to changing priorities in a fast-paced environment; can effectively handle multiple tasks at one time
  • Sense of ownership and pride in your performance and its impact on company's success
  • Meticulous detail orientation, with excellent follow through and follow up
  • Excellent proficiency in Microsoft Office 365 (Word, Excel, PowerPoint, Teams, etc.)
  • BS/BA in Marketing, Digital Media/Technologies, or similar relevant field
    This position requires 25% travel
    Additional Compensation and Benefits
    • Affordable Medical, Dental and Vision plans
    • 401K with 3% company match
    • Short- and Long-Term Disability plans
    • Accident & Critical Illness Insurance available
    • 20K Life Insurance Policy free
    • Additional life insurance available
    • 6 Paid Holidays each year
    • Paid Time OffTurnPoint Services is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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