Director of Digital Marketing
Company: TurnPoint
Location: Dallas
Posted on: August 7, 2022
Job Description:
Click "Apply On Company Website" and our recruiting assistant,
Olivia, will help you schedule an immediate interview with our
team!TurnPoint Services is a leading national home services company
that is growing rapidly through acquisition. The company provides
plumbing, HVAC, and electrical system maintenance, repair, and
replacement services to homeowners and light commercial customers,
and currently operates through 45+ local brands in 28 states.
TurnPoint is financially backed by a multi-national private equity
investor with more than $10 billion in assets under management.
Growth via acquisition is a core tenet of the Company's strategy,
and TurnPoint closed 21 acquisitions in FY2021Digital marketing and
demand generation strategies are extremely important to TurnPoint
Services' continued growth. The Director of Digital Marketing will
play a crucial role in achieving our business goals and objectives.
We are seeking someone who has a mastery of the digital and paid
social landscape and can deliver strategic solutions and
recommendations - but is also comfortable with tactical, hands-on
implementation.
The Director of Digital Marketing will bring a deep and diverse
understanding of new and emerging digital technologies and best
practices. Your efforts will be centered around strategic digital
initiatives across primary channels including digital performance
marketing (paid search, display, social media, video advertising),
SEO and search engine marketing (SEM), CRM implementation and
strategic marketing analytics and reporting.
This position will collaborate with the cross-functional marketing
team and agency partners to ideate, strategize, plan and execute
campaigns, with a focus on digital engagement channels, in support
of strategic business goals and objectives. We need someone who can
effectively apply knowledge of emerging digital trends and
technology to help our team concept strategic social and digital
marketing plans and content development.Pay Range: $130,000 -
$160,000 + Bonus Opportunity
Responsibilities:
- Build, plan, implement and report on a comprehensive digital
marketing strategy to optimize spend and achieve tangible results
across multiple channels, including paid search, SEO, SEM, display,
lead aggregators, paid social media, and external vendor leads
- Work closely with marketing team and/or agency partners to
create digital advertising assets and messaging to maintain
alignment with brand standards
- Develop demand generation campaign/program strategy,
objectives, goals metrics and define best practices, standards, and
processes to drive successful customer acquisition and retention
opportunities
- Provide measurement tracking criteria/KPIs and reporting for
all digital efforts to translate campaign data and provide analysis
and reasoning for performance trends and future recommendations to
improve return on investment efficiency
- Continuously track and report performance metrics to optimize
all digital campaigns and advertising for campaign success
- Analytical and able to derive meaning from data through A/B
testing and email/landing page optimization
- Interpret or make deductions from our website analytics
- Manage customer nurturing programs to accelerate prospect
movement through the customer lifecycle
- Ensure optimization of marketing automation best practices to
attract and guide qualified leads through the sales process
- Assist with the management of the digital marketing budget
- Stay abreast of the latest digital trends, best practices, and
metrics measurement to provide proactive recommendations regarding
new digital ideas and opportunities focused on business goals
- Regularly track and get insights into competitors' strategies
and investigate benchmarks to provide suggestions for
improvement
Qualifications:
- 5-10+ years of experience in digital marketing and digital
advertising, preferably in a strategic/leadership-oriented
role
- Experience managing digital marketing projects from concept to
implementation, with solid project management skills
- Highly creative and innovative with experience identifying
target audiences and devising digital campaigns that engage,
inform, and motivate
- In-depth knowledge of different digital marketing channels,
with hands-on experience with SEO, Google Analytics, Google & Bing
AdWords, Google Tag Manager, LinkedIn Ad Manager, CMS, CRM software
and social media monitoring tools.
- Excellent verbal and written communication and interpersonal
skills, with the ability to develop compelling presentations and
the ability to influence and collaborate with senior-level
executives
- Highly innovative and analytical, as well as an ability to
navigate ambiguity while investigating complex challenges across
all marketing opportunities
- Models behaviors consistent with a high-performance culture -
must be highly resourceful, self-motivated, accountable and
adaptive to changing priorities in a fast-paced environment; can
effectively handle multiple tasks at one time
- Sense of ownership and pride in your performance and its impact
on company's success
- Meticulous detail orientation, with excellent follow through
and follow up
- Excellent proficiency in Microsoft Office 365 (Word, Excel,
PowerPoint, Teams, etc.)
- BS/BA in Marketing, Digital Media/Technologies, or similar
relevant field
This position requires 25% travel
Additional Compensation and Benefits
- Affordable Medical, Dental and Vision plans
- 401K with 3% company match
- Short- and Long-Term Disability plans
- Accident & Critical Illness Insurance available
- 20K Life Insurance Policy free
- Additional life insurance available
- 6 Paid Holidays each year
- Paid Time OffTurnPoint Services is an equal opportunity
employer, and all qualified applicants will receive consideration
for employment without regard to race, color, religion, sex,
national origin, disability status, protected veteran status, or
any other characteristic protected by law.
Keywords: TurnPoint, Dallas , Director of Digital Marketing, Advertising , Dallas, Texas
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