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Head of Paid Media

Company: OnePlus Global
Location: Dallas
Posted on: August 7, 2022

Job Description:

Responsibilities:

  • Create marketing media plans, including spend mix, and provide media strategy and detailed forecasts and analysis.
  • Oversee ongoing channel management across the marketing mix, including search, display, paid social, sponsored content, influencer, affiliate, direct marketing, email, TV, video, radio, podcast, direct mail.
  • Develop and evaluate key performance metrics related to CAC, channel performance, and channel growth; provide senior leadership with summaries and analysis of campaigns, results and forecasts.
  • Establish marketing attribution capabilities, including media mix modeling and multi-touch attribution.
  • Own and manage execution/trafficking of digital campaigns, including but not limited to: development of Agency briefs that capture brand objectives and Digital goals and strategies, forecasting campaign activations to ensure measurable recommendations in partnership with digital channel owners and agencies, tracking of all assets to ensure measurement as needed as well as ongoing optimizations.
  • Manage media agency relationships. Requirements
    • 7+ years in digital marketing and advertising planning and executing campaigns
    • Demonstrated experience in successfully managing million dollar + media spends/budgets
    • Agency experience a plus
    • Direct digital media buying and/or ad tech platform experience preferred: Expertise with Google Ads, Facebook Ads, DSPs, ad servers, DMPs and/or other digital marketing platforms
    • Project management skills, process orientation, and ability to collaborate with multiple stakeholders to get results and navigate difficult conversations
    • Analytical mindset demonstrated through comfort with data, and ability to drive actionable insights and quantify broader business impact of pilots
    • Business acumen demonstrated by understanding of broader business strategy, translating business goals into digital marketing strategies and pilots
    • Understanding of current digital media/marketing landscape, digital marketing tools and data strategies Health InsurancePaid Time Off401K

Keywords: OnePlus Global, Dallas , Head of Paid Media, Advertising , Dallas, Texas

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