Head of Paid Media
Company: OnePlus Global
Posted on: August 7, 2022
- Create marketing media plans, including spend mix, and provide
media strategy and detailed forecasts and analysis.
- Oversee ongoing channel management across the marketing mix,
including search, display, paid social, sponsored content,
influencer, affiliate, direct marketing, email, TV, video, radio,
podcast, direct mail.
- Develop and evaluate key performance metrics related to CAC,
channel performance, and channel growth; provide senior leadership
with summaries and analysis of campaigns, results and
- Establish marketing attribution capabilities, including media
mix modeling and multi-touch attribution.
- Own and manage execution/trafficking of digital campaigns,
including but not limited to: development of Agency briefs that
capture brand objectives and Digital goals and strategies,
forecasting campaign activations to ensure measurable
recommendations in partnership with digital channel owners and
agencies, tracking of all assets to ensure measurement as needed as
well as ongoing optimizations.
- Manage media agency relationships. Requirements
- 7+ years in digital marketing and advertising planning and
- Demonstrated experience in successfully managing million dollar
+ media spends/budgets
- Agency experience a plus
- Direct digital media buying and/or ad tech platform experience
preferred: Expertise with Google Ads, Facebook Ads, DSPs, ad
servers, DMPs and/or other digital marketing platforms
- Project management skills, process orientation, and ability to
collaborate with multiple stakeholders to get results and navigate
- Analytical mindset demonstrated through comfort with data, and
ability to drive actionable insights and quantify broader business
impact of pilots
- Business acumen demonstrated by understanding of broader
business strategy, translating business goals into digital
marketing strategies and pilots
- Understanding of current digital media/marketing landscape,
digital marketing tools and data strategies Health InsurancePaid
Keywords: OnePlus Global, Dallas , Head of Paid Media, Advertising , Dallas, Texas
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