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Marketing Specialist - Spectrum Networks Texas

Company: SPECTRUM
Location: Dallas
Posted on: September 24, 2022

Job Description:

Spectrum Networks is looking for enthusiastic, talented and driven individuals to join the best and brightest in gathering, producing and delivering stories that make a difference within a 24-hour breaking news environment! Our commitment is to engage viewers with relevant, timely news that's important to the local communities we serve.

Who we are: Spectrum Networks is a series of 30 hyper-local news and regional sports networks owned and operated by Charter Communications, Inc. Spectrum Networks seeks to provide the most essential local news and information, cultivating relevant and thoughtful conversations that foster informed and engaged communities.

Being on our team means --- You're ready to inspire and be inspired! You're passionate, creative and highly technical, driven to flourish in a competitive, fast-paced environment. You're fiercely accurate, with a desire to leverage your knowledge, skills and abilities to share news stories to viewers in our local communities. You're nimble, having the ability to pivot in an ever-changing workflow. You are a team player with a positive attitude and strong interpersonal skills. You have the ability to multi-task, meet tight deadlines and remain calm under pressure.

What we're looking for: The Marketing Specialist will coordinate and implement marketing materials and promotions. Actively assist in supporting and leading community event activations and special projects. Provide full on-the-ground marketing support and engage with the editorial news team as the key marketing contact. Collaborate to develop shared processes and determine best practices for key initiatives and projects. Maintain marketing data to track and analyze marketing campaigns and promotions. Report on marketing campaign results. Lead key initiatives such as the community events activations, localization of campaigns, and management of the traffic and programming guides.

MAJOR DUTIES AND RESPONSIBILITIES

Actively and consistently lead & support all efforts to simplify and enhance the customer experience.Coordinate and communicate with marketing team and other departments regarding the planning, creation and implementation of marketing campaigns and promotions.Serve as the resident expert on all things Texas, guiding localizations and customizations of campaigns at the state and local levels.Collaborate closely with key partners including Creative, Editorial, Digital, Operations and Sales.Lead local activations at community events from pre-event planning through day of event activation, and occasionally assist with events led by managers in other markets.Coordinate and grow the Spectrum News 1 Project Weather initiative.Gather and consolidate data for marketing programs; create tracking system to report on campaigns, goals and results.Coordinate promotional efforts across multiple platforms.Contribute to marketing process improvement initiativesCollaborate to identify and develop efficient processes for local and shared implementation and adapt best practices for key initiatives.Process marketing invoices and manage financial tracking systems.Track and summarize promotional campaigns and events to analyze success.Communicate with affiliates and vendors; make payment arrangements and review invoices.Maintain and update multiple programming guides as needed.Schedule promos across all traffic platforms (linear and digital).Review and analyze research findings and incorporate key learnings into marketing initiatives.Perform other duties as requested by supervisor.Qualifications:
Skills/Abilities and Knowledge
Ability to read, write and speak the English language to communicate with employees, customers, suppliers, in person, on the phone, and by written communications in a clear, straight-forward, and professional mannerAbility to take ideas from concept to completion; handle multiple projects under deadlinesAbility to prioritize and organize multiple priorities effectivelyAbility to work independently and collaborativelyAbility to work in a fast-paced environment and meet deadlinesDemonstrated written and oral communication skillsProject management skillsDemonstrated organizational skills and an ability to prioritize and complete simultaneous projects with minimal supervisionDemonstrated attention to detailProactive attitudeSelf-starterKnowledge and ability to use the following office equipment: computer, telephone, copier, fax, calculator, and staplerKnowledge of basic mathematicsBasic knowledge of marketing strategies, brand consistency and procedures Knowledge of cable television products and servicesKnowledge of apps and other digital productsKnowledge of media and advertising techniquesKnowledge of all social media platformsProficient knowledge of personal computer and software applications (i.e. word processing, spreadsheet, Internet etc.)Education & Experience:
Bachelor's Degree, College course work in Marketing or related field or equivalent experience3 years of Marketing experience Experience in news environment preferredWORKING CONDITIONS
In the field at eventsRequires occasional travelAbility to work events on select holidays and weekendsOur Culture:------Every employee is an influencer and culture keeper. We expect respectful communication (despite pressure), openness to feedback, an eagerness to learn, and an overall positive attitude! MSU302 314307-1 314307BR

Keywords: SPECTRUM, Dallas , Marketing Specialist - Spectrum Networks Texas, Advertising , Dallas, Texas

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