Field Marketing Manager

Company: Salata Franchise LLC
Location: Dallas
Posted on: March 20, 2023

Job Description:

Job Description:

Job Description Title: Field Marketing Manager Pay Range: $65,000-80,000 Position Type: Full Time Calling All Foodies! Company Introduction At Salata, our concept is and will always be simple; your salad is what you make it. As a built-to-order salad kitchen with more than 50 fresh toppings, five salad bases, a dozen house-made, gluten-free dressings, our guests can fully customize their salads and wraps exactly how they want with no restrictions. There are many other salad concepts like ours out there, but when you walk into a Salata we want our guests to feel like they can do, be, and create anything they want-because they can. We believe that when our human growth reflects the growth of our salad ingredients, we can all thrive together - as unique individuals and as one healthy community. Since our humble beginnings in 2005, our people have been the key ingredient that has driven us forward from one restaurant in the downtown Houston tunnels, to more than 80 corporate-owned and franchise locations across Texas, Georgia, Southern California, and Louisiana. With plans to open in multiple new markets including Charlotte, NC, this salad kitchen is poised for growth and to push forward with our goal to share fresh, healthy food with all communities. We need enthusiastic, positive thinkers and self-starters to help us reach that goal. About the Role The Field Marketing Manager (FMM) is responsible for supporting national and local marketing efforts for Salata. They will be responsible for developing a local marketing strategy and working directly with the local Salata teams and the Home Office marketing team to execute. This position is a remote position based in the Dallas/ Fort Worth Market. This role is perfect for someone who has restaurant marketing experience, enjoys being on the go, loves building relationships and deepening community ties, and has a knack for analytics and reporting. The Field Marketing Manager must be able to embrace and convey the Salata brand voice and positioning across all assigned markets via marketing in printed collateral, online and digital presence, social media spaces, and local advertising to reflect the spirit, identity, integrity and tone of the brand. Benefits & Perks!Free saladsFlexible work schedule Competitive PayMedical, Dental, Vision401(k) 401(k) MatchingPaid Time OffHoliday PayGrowth Opportunities Field Marketing Manager Core Responsibilities Typical activities include, but are not limited to:Aids in the development and initiation of monthly promotions, events, and programs designed to build sales and raise brand visibility for Salata's missionVisits local restaurants, on a regular basis, to ensure the message consistency and marketing standards of Salata are in place Carry out marketing activations and strategies and represent Salata at eventsPlans, coordinates and implements local restaurant marketing tactics and strategiesDevelops and drives ongoing charitable fundraisers and community events that position Salata as a community leader in the local areaBuilds and maintains a database of community partners, local activations and community events for the restaurants and Salata Mobile KitchenDevelop a working relationship with franchisees in your region and become the expert of your assigned market Monitor local restaurant marketing budgets for multiple locations and eventsAnalyze and be able to understand restaurant sales data in order to create strategic growth strategies per restaurantResearch and execute strategic local partnerships and events Develop and execute a local marketing plan for restaurants as an extension of national initiativesMeasure, evaluate and report on local marketing initiativesDevelop a local/regional marketing strategy and working with the local Salata teams and the Home Office marketing team to executeWork closely with Salata General Managers and Area Directors on a day-to-day basis to educate team on local and national marketing initiativesBuild key relationships with local influencers, community partners and likeminded brandsWork with the national marketing team to support and execute on marketing initiativesDevelop new restaurant opening plans for new restaurants opening in your dedicated marketWork cross functionally with ops, off prem, training and field marketing teamsMust have a flexible schedule to work occasional evening and weekends, as needed for events Qualifications and Skills4+ years experience in developing a successful local store marketing program or Bachelor's Degree in Marketing related fieldPrevious restaurant or brand experience Proven experience in using social and mobile media platformsExperience in the restaurant industry and marketingA deep understanding of the community and what makes the Northeast region uniqueDetail-oriented with an eye for the big pictureAbility to prioritize short- and long-term goalsExcited to develop creative programs and solutions for local restaurantsGenuine interest in the performance of the business to drive resultsAbility to work well independently and remotely from team leader and peersSuperb verbal, written and presentation skillsPlanning and organizational skills with great attention to detailAbility to establish and maintain effective working relationships with employees, supervisors, community partners and guestsOverall strong creative and visual senseExcellent presentation skillsExperience using Google SuiteExperience with CRM tools Must have a valid driver's licenseMust have reliable transportationMust have a clear MVR report Ethical ConductProblem Solving/AnalysisProject ManagementCommunication ProficiencyTime ManagementMust work well in groups as well as individuallySelf-motivatedAbility to maintain a database Physical DemandsFunction in a fast-paced restaurant environmentLift and carry, push or pull heavy objects up to 50 poundsKneel, bend, twist, or stoopAscend or descend stairsReach and grasp objects (including above head and below waistline)Stand or sit for an extended periods of timeSpecific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Position Type/Expected Hours of Work This is a full-time non-exempt position. Days and hours of work are Monday through Friday, 9:00 a.m. to 5 p.m. Occasionally, this position may work longer hours and weekends and will include local and domestic travel. Travel: 50-75% Travel is primarily local during the business day, although some out-of-area and overnight travel may be expected Home Office 16720 Park Row Houston, TX 77084 *Salata Holdings, LLC is an Equal Opportunity Employer *Salata participates in the federal government's E-Verify program. All applicants applying must be authorized to work in the United States. PI207636479

Keywords: Salata Franchise LLC, Dallas , Field Marketing Manager, Advertising , Dallas, Texas