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Social Media Strategist

Company: Episcopal School of Dallas
Location: Dallas
Posted on: July 9, 2024

Job Description:

DescriptionThe Episcopal School of Dallas prepares young men and women for lives of intellectual discovery, integrity, and purpose. Built upon our Founding Tenets of religio, daily worship; eruditio, scholarship; and disciplina, training within a community of learners, ESD continues to direct its mission to ignite a life of purpose in each student through the development of an educated conscience.Founded in 1974 by The Reverend Stephen B. Swann with eight seventh-grade students, today ESD educates and inspires 1,150 students in grades beginner (age 3) through grade 12. ESD is located in Dallas, a modern metropolis of North Texas, and a commercial and cultural hub in the region.At the heart of ESD are talented and compassionate faculty and staff who are the backbone of our institution and paramount to the school's success. They adeptly balance rigorous, college preparatory coursework with understanding and nurturing of the whole child. Classes are small, with an overall student-teacher ratio of 7:1. ESD employees are lifelong learners, and the school invests nearly $500,000 in professional development annually. More than 250 serve the ESD community and all are appreciated and respected for their individual and collective contributions._________________________________________________________________________________________________________________________________________________________Purpose: The Episcopal School of Dallas seeks a creative and data-driven Social Media Strategist to join our communication and marketing team. In this role, you will be responsible for developing and executing comprehensive social media strategies across various platforms to increase our online presence, engage our diverse audiences, and promote our mission and initiatives across various digital platforms. This role requires a passion for students and education, excellent communication skills, and a keen understanding of digital trends and analytics. Responsibilities/Essential Functions:

  • Develop and execute social media strategies aligned with the school's mission, values, and annual goals.
  • Create compelling and engaging content, including posts, videos, and graphics, to drive audience engagement and increase brand awareness.
  • Manage and oversee all school social media accounts, including but not limited to Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google MyBusiness.
  • Collaborate with internal departments, faculty, alumni, and student organizations to identify and prioritize impactful storytelling opportunities and ensure alignment with brand guidelines and messaging.
  • Stay informed about school news, events, and initiatives to effectively promote and share relevant content with our online community.
  • Monitor comments, messages, and inquiries across social media channels in a timely and professional manner.
  • Serve as the social media expert and campus advocate for both internal and external partners/influencers.
  • Maintain Waldo photo management platform.
  • Monitor social media trends, tools, and best practices to stay updated on new features and growth opportunities.
  • Implement social media advertising campaigns to reach target audiences and achieve strategic objectives.
  • Analyze social media performance metrics and provide regular reports and insights to stakeholders, identifying opportunities for optimization and growth.
  • Maintain a weekly content calendar, ensuring strategic and consistent messaging.
  • Support the school's overall communication and marketing goals, collaborate on The Crest school publication, and perform other duties as assigned. Abuse Risk Management Standards:
    • Adheres to policies related to boundaries with students
    • Attends required abuse risk management training
    • Reports suspicious and inappropriate behaviors
    • Follows mandated abuse reporting requirementsWorking Environment:
      • Occasional lifting, carrying, pushing, and/or pulling
      • Generally, 50% sitting, 30% walking, and 20% standing
      • Minimal temperature variations with some outdoor work required
      • Generally, a hazard-free environmentBenefits:
        • Competitive salary commensurate with experience.
        • Comprehensive benefits package, including health, dental, and vision insurance.
        • Retirement savings plan with employer matching.
        • Generous vacation and paid time off and holidays.
        • Professional development opportunities and tuition assistance for qualified children.
        • Access to campus facilities and events.
        • Vibrant, diverse, and inclusive work environment.
        • Complimentary chef-prepared lunch during the school year. Self-pay hot breakfast is also available.Requirements
          • Bachelor's degree in Marketing, Communications, Journalism, or related field.
          • Proven experience with social media strategy.
          • Creative thinker passionate about innovation and staying ahead of social media trends.
          • Strong understanding of social media platforms, algorithms, and best practices.
          • Excellent written and verbal communication skills, with a keen eye for detail, accuracy, and storytelling.
          • Proficiency in graphic design tools like Canva and basic video editing tools.
          • Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
          • Experience with social media analytics and reporting tools (e.g., Google Analytics, Hootsuite, Sprout Social, etc).
          • Collaborative team player who can build relationships and work effectively with diverse stakeholders.
          • Flexibility to adapt to changing priorities and business needs.________________________________________________________________________________________________________________________________________STATEMENT ON DIVERSITY AND INCLUSIONThe Episcopal School of Dallas community is committed to creating, maintaining, and nurturing a diverse and inclusive environment as it prepares young women and men for lives of intellectual discovery, integrity, and purpose. We believe that diversity in our school community enhances the quality of the education that ESD provides and is essential to the development of well-rounded people.________________________________________________________________________________________________________________________________________The Episcopal School of Dallas is a faith-centered, coeducational, college preparatory, independent day school with students age 3 - Grade 12. The policy of The Episcopal School of Dallas is to recruit, hire, train, and promote employees without discrimination based on race, sex, sexual orientation, age, religion, national origin, veteran status, disability, or any other status protected by law. In our recruitment practices, we strive to create a diverse school community whose members embrace the Mission and Vision Statement of the school.

Keywords: Episcopal School of Dallas, Dallas , Social Media Strategist, Advertising , Dallas, Texas

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