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Media Planning Director

Company: InterTrend Communications
Location: Plano
Posted on: March 14, 2018

Job Description:

Job DescriptionSUMMARYBuilds relationship with Toyota media clients, elevate overall Asian media landscape to better reach Asian consumers, supervises agency media planning strategy and manages a team of media manager/planner.ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Builds a strong client relationship with all media clients especially senior clients.
  • Seeks and upsells incremental ideas for additional budget and increase presence.
  • Identifies and develops Asian media measurement.
  • Confers with clients, agency account, SP and creative staff to establish media goals, objectives, and strategies within media budget.
  • Studies demographic data and consumer profiles to identify desired target audiences for print, broadcast, or online advertising.
  • Prepares corporate media plan to guide buying process and presents to senior executives for approval.
  • Counsels senior executives regarding impact of marketing plan and calendar changes on cost-effectiveness of media expenditures.
  • Negotiates advertising deals to ensure optimum use of budgeted funds and long-term contracts.
  • Oversees media agreements and contracts with outside media vendors.
  • Supervises media schedules and adjusts broadcasting and online schedules due to program or site cancellations.
  • Manages staff to monitor media for placement and time discrepancies and negotiates adjustments to time, space, or billing when necessary.
  • Develops working relationships and a strong presence with media vendors in key markets.
  • Understands and update self on the overall media landscape on trends, innovations, and changes that affect media planning.
  • Supervises team to monitor media expenditures to ensure compliance with approved budgets.
  • Establishes an environment to allow clear career path and growth opportunityQUALIFICATIONS
    • Bachelors Degree required.
    • Ten plus years of comprehensive Media experience required.
    • Strong mathematical abilities required in this position.COMMUNICATION ABILITYAbility to read, comprehend and write full range of instructions, correspondence, and memos. Ability to effectively present information in one-on-one and small and large group situations to customers, clients, members of senior management and other employees of the organization.REASONING ABILITYAbility to apply common sense understanding to carry out detailed and sometimes involved written or oral instructions. Ability to add, subtract, multiply and divide numbers. Ability to perform these operations using units of American money and weight measurements, volume and distance. Ability to deal with problems involving a few concrete variables in standardized situations.COMPUTER SKILLSPersonal Computer proficiency; MS Office preferred. Media Software??LEADERSHIP RESPONSIBILITIESDirectly or indirectly supervises the work of all media personnel and functions in the agency.WORK ENVIRONMENTNormal office environment. Regular travel to supported markets or clients may be required.PHYSICAL DEMANDSWhile performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to walk; sit and use hands to finger, handle, or feel. The employee is occasionally required to stand; reach with hands and arms; stoop, kneel, crouch, and crawl. Employee must be able to see. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Company DescriptioninterTrend is a transcultural, full-service agency that secures market leadership for fortune 500 clients such as Toyota, Chase, and StateFarm. Our reach hits home and abroad, delivering communication efforts to local Long Beach nonprofits, KCON, and POW!WOW!When adventure calls, we never say no. From art walks to dog walks, play is key to creativity. Follow @intertrend on instagram to check out the cool opportunities that come our way.

      Keywords: InterTrend Communications, Dallas, Media Planning Director, Advertising, Plano, Texas

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