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Sr. Communications Partner - Digital and Social Media

Company: Federal Reserve Bank of Dallas
Location: Dallas
Posted on: June 14, 2018

Job Description:

The Federal Reserve Bank of Dallas believes in the diversity of our people, ideas and experiences, and we are committed to building an inclusive culture that is representative of the communities we serve.ORGANIZATIONAL SUMMARY:As part of the nation's central bank, the Federal Reserve Bank of Dallas is committed to strengthening the economy and our communities. At the Fed, you have the opportunity to become part of an important public service institution whose work touches lives across the globe. It's a big job and that's why we need talented, results-driven professionals who care about making a difference.POSITION SUMMARY:The Communications and Outreach Department currently has an opening for a Senior Communications Partner position. The Sr. Communications Partner drives the Dallas Fed's digital strategy efforts by integrating all digital channel initiatives across the Bank. This position leads a cross-functional social media team charged with executing the Bank's strategy. The Sr. Communications Partner educates business areas on how to integrate and align digital channels with their specific business outcomes. This position will work with the Bank's digital design team and business partners to lead and create highly-customized digital content for multiple communications channels, including social media. They will also identify and analyze effective benchmarks for measuring the impact of digital channels and social media programs.KEY RESPONSIBILITIES:Leads and creates highly-customized digital content and communications campaignsSelects appropriate digital channels to maximize content deliveryPlans and manages editorial calendar for cross-functional social media team to ensure continuous and optimized presence on social media platformsDrives and tracks Bank's digital strategy across relevant sites and platforms (e.g., Twitter, LinkedIn, Facebook, YouTube, DallasFed.org)Tracks digital channels to understand where stakeholders are the most active and leverages knowledge for future digital strategyMonitors relevant channels for reputational awarenessAnalyzes and reports on effectiveness of campaigns to maximize resultsLeads communications team and cross-functional social media team on content creation for digital channels and targeted social media usageKeeps up to date with new and emerging digital platforms to optimize digital content strategyKEY COMPETENCIES:Business Expertise: Interprets internal/external business challenges and recommends best practices to improve products, processes or servicesFunctional Knowledge: Requires depth and/or breadth of expertise in own specialized discipline or fieldImpact: Impacts the achievement of customer, operational, project or service objectives; work is guided by functional policiesInterpersonal Skills: Communicates difficult concepts and negotiates with others to adopt a different point of viewLeadership: May lead functional teams or projects with moderate resource requirements, risk, and/or complexityProblem Solving: Leads others to solve complex problems; uses sophisticated analytical thought to exercise judgment and identify innovative solutionsEDUCATION AND EXPERIENCE:BA in communications, journalism, public relations or emerging technologyMaster's degree in communications or business administration strongly preferred7 years in digital media, social media and/or communications field, with demonstrated abilityA highly creative storyteller experienced in crafting compelling messaging and narrativesPossesses top-notch interpersonal skills to build relationships at all levels within the organizationExpertise in writing and editing for digital mediumsIn-depth technical knowledge and understanding of Twitter, Facebook, Instagram, LinkedIn and other emerging social media platformsIn-depth knowledge of social media management platforms Ability to effectively communicate metrics and progress to key internal stakeholdersStrong working knowledge of analytics tools such as Google AnalyticsKnowledge of content strategy best practices, visual trends, and emerging digital technologiesStrong communication skills (written and spoken) in both technical and business environments Excellent organizational, interpersonal and time-management skillsAbility to handle multiple projects and switch easily between them while delivering high-quality resultsAbility to think critically in a team environment but also work independently Ability to lead teams, manage projects and drive resultsAbility to give and receive constructive feedback/critique with team members and customersEnthusiasm about craft with an ambition to learn, staying on top of trends and industry best practices, techniques and related technologiesEquivalent education and / or experience may be substitutedWORK HOURS AND CONDITIONS:Monday ' Friday, 8:00 a.m. ' 5:00 p.m.; additional hours may be required based on business needs; no travel requiredNOTES:This position may be filled at various levels based on candidate's experience and departmental needs. Assessments may be required as part of the interview process.We are proud to be an equal opportunity employer

Keywords: Federal Reserve Bank of Dallas, Dallas, Sr. Communications Partner - Digital and Social Media, Advertising, Dallas, Texas

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