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Direct Response Copy Writer

Company: Dex Media
Location: Grapevine
Posted on: July 13, 2018

Job Description:

Job Description:Description : Major Purpose: The Direct Response Copy Writer will be a part of an exciting and growing national campaign to promote Thryv to the US Market. Will be responsible for writing action-driven direct response copy for multiple website pages and campaigns while also creating content that drive leads, subscribers, sales, feature awareness, and/or other important metrics. These types of marketing content include using SEO best practices. Have you ever seen a headline and thought "That headline generates a large amount of emotional marketing value?" Do you have the ability to look at a complex product and create multiple marketing messages to highlight the primary benefits to the target consumer? Ever look at websites, email streams, newsletters and other sales material and laugh - while thinking "I could do that better?" More importantly have you ever written a website sales page or direct marketing message that generated a large amount of revenue? Can you prove it? If so, we want you. Essential Duties and Responsibilities: Our primary focus is to create websites sales pages, email streams, and other creative campaigns to engage with America's local and Small Businesses. Write action-driven sales copy for multiple website pages and campaigns. Develop emotionally engaging sales video scripts and B2B pitches. Collaborate with designers, product marketing, sales, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience Create content each month to drive sales, leads, subscribers, feature awareness, and/or other important metrics, while creating additional types of content using SEO best practices. Create concept campaigns individually and as part of a fast-paced team. Create marketing copy streams for a direct Affiliate marketing program. Perfect email nurture streams to engage SMB users of our software. Engage with our marketing teams and agencies to hone digital advertising messages. . Requirements : Minimum Qualifications: --- Demonstrated Software Sales Experience and Success --- Proven ability to write clear, compelling, concise and grammatically correct copy --- Understanding of emotional marketing and pain-point selling --- Understand the different language styles that appeal to various target markets --- Highly creative and imaginative --- Work well in a team and with a range of creative people --- Be able to work under pressure and manage workloads effectively --- Be highly self-motivated and well organized --- Be able to see other people's points of view and take constructive feedback --- Proven sales copy campaign(s) that have demonstrated revenue growth Additional Knowledge, Skills, and Abilities --- Understanding of SEO copy --- Understanding Heatmaps, engagement and eCommerce sales flow --- Past experience building audiences either online or offline --- Basic HTML/CSS understanding --- WordPress publication --- Google &/or Adobe analytics understanding --- Conversion optimization --- May be asked to share prior work or computer skills during interview; please be prepared to showcase your prior work Education and Experience: --- BA/BS degree preferred and 2 years of experience. --- Travel is less than 5 percent. DexYP is an equal opportunity employer.

Keywords: Dex Media, Dallas, Direct Response Copy Writer, Advertising, Grapevine, Texas

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