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Analytics Manager

Company: Confidential Company
Location: Dallas
Posted on: January 18, 2020

Job Description:

Digital Marketing Agency looking for an Analytics Manager to add to the team. The Analytics Manager will be responsible for building analytic solutions that help our performance team drive strategy by showcasing performance metrics across multiple marketing channels including: Paid Search, Organic Search, Display, Affiliates, Social, Influencer, Mobile, Video and other emerging marketing channels. The Analytics Manager will play a leadership role in growing analytical capabilities and best practices by illustrating performance to clients through tracking implementation and dashboarding. --Key Job Functions:Lead the Analytics team and ensure training and best practices are being usedImplement tracking tags for clients across Google Analytics, Facebook, Google Ads, Bing, and other channelsManage product feeds / feed management partners for retail clients and ensure they are integrated correctly through various marketing platformsSet up and QA dynamic call trackingManage relationships with key technology partnersPull in tracking data sources into automated Data Studio reporting and build out custom dashboards and reports to showcase the data in actionable waysBuild out additional analytic partnershipsIdentify new areas of opportunity for clients to leverage additional analytical technologiesVet / manage attribution solutions--Requirements4+ years of related work experience in a related analytics or measurement roleBA/BS required, preferably in a quantitative fieldExpert level knowledge of Google Analytics and Google Tag Manager requiredExperience developing and presenting enterprise level ecommerce and digital marketing reporting within Google Data Studio or similar reporting applicationsStrong understanding of analytics tagging specs and requirements with the ability to effectively communicate technical details to web development partnersExperience with CallRail, SalesForce, or similar call tracking and CRM solutionsStrong analytical problem-solving skills; high proficiency with leveraging Excel, Tableau or other data visualization tools to structure complex analysis and draw business insightsGood at identifying issues and finding / resolving the root causeExtensive experience communicating tracking nuances and how to look at data from different attribution pointsWorking knowledge of marketing KPIs and ecommerce performance metricsStrong verbal and written communication skillsDemonstrated ability to manage and prioritize across multiple workstreams and stakeholder relationshipsHigh level of initiative, self-starter approach in a fast-paced environment

Keywords: Confidential Company, Dallas , Analytics Manager, Executive , Dallas, Texas

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