Regional Marketing Manager

Company: Roman Health Pharmacy LLC
Location: Dallas
Posted on: February 25, 2021

Job Description:

Riveron is seeking an experienced geographic marketing professional to lead the multi-channel marketing program for several of our locations, including Dallas (corporate headquarters), Houston, and Denver as well as the energy industry vertical. The intent of the marketing program is to continue building awareness for our brand, capabilities, and expertise, drive opportunities for engagement with target audiences, and support the sales cycle with compelling messaging and assets and lead generation. As a Team Member, You Will:

• Develop and execute a comprehensive, multi-channel marketing plan, including events, sponsorships, campaigns, etc. for multiple locations and the energy vertical in alignment with Riveron's overall marketing strategy and business priorities
• Build close working relationships with the local leadership and serve as a strategic business partner who proactively contributes marketing best practices and expertise to the business
• Manage the planning and execution of all local and industry events, including collaborating with local leadership on the targeted attendee list and driving attendance, managing the invitation process, and tracking results
• Tailor and execute national marketing and campaign initiatives to local markets and take strategic ideas and initiatives back to national marketing (push and pull); build campaigns in support of local/industry initiatives and priorities
• Collaborate with leadership and other subject matter experts to develop messaging and materials geared for external audiences that is location/industry-specific (e.g., overview brochures, customer decks, case studies)
• Build and manage strategic relationships and content/ad placement with key local/industry publications and associations
• Prepare content for applicable marketing channels (e.g., social media, event pages) and partner with the marketing team channel owners to distribute as applicable
• Create and manage the marketing budget for each location and provide status updates to leadership
• Manage the local MD onboarding promotion process, including bios and photos for the website and announcements in local publications
• Assist with other corporate strategic marketing initiatives as bandwidth permits Your Experience Includes:
  • Bachelor's degree in Marketing (or related degree) from an accredited university
  • 6+ years of B2B marketing experience, including experience in multi-channel marketing strategy and planning, geographic/field marketing, industry marketing, event management, campaigns, and content development, preferably in the professional services industry
  • Experience working in a large-scale strategic marketing program, such as with Big 4, large consulting firm, etc.
  • Knowledge of the energy industry and finance and accounting a strong plus
  • Exposure to CRM and marketing automation tools (e.g., Salesforce, Hubspot) also a plus Characteristics for Success:
    • Ability to manage multiple offices, events, initiatives, and stakeholders simultaneously
    • Outstanding attention to detail and strong organization skills
    • Professional and customer-focused demeanor
    • Strong understanding of marketing channels and how to effectively leverage them in support of the locations
    • Strong creative and technical writing skills
    • Staying current with the latest marketing methods and trends
    • Eager to contribute and grow as part of an expanding marketing team
    • Entrepreneurial spirit and a solution-oriented mindset
    • Ability to work in ever-changing, dynamic environments
    • Ability to craft and deliver verbal, written, and oral messages and make recommendations to a variety of audiences, including client leadership and internal teams
    • Desire to get involved in the Riveron culture and internal initiatives, including community service, training, interviewing, intramurals and other social/networking activities-- Travel:
      • Some travel required to visit offices and manage local events-- About Riveron: Riveron is a business advisory firm specializing in accounting, finance, and operations. We partner with our clients to successfully prepare for and execute change across the entire transaction and business lifecycle. Our unique combination of consulting, public accounting and corporate experience allows us to offer an unprecedented level of understanding and results. Founded in 2006, Riveron is headquartered in Dallas, Texas and has offices across the country. A vital element of life at Riveron are the experiences that make every day rewarding, including creative culture-building that you may not expect to find at an advisory firm. The Riveron team is made up of enthusiastic, energetic, intelligent people who support one another and appreciate clients and co-workers. Even in the face of challenges and difficult deadlines, we thrive and enjoy our work. The Riveron team members also enjoy competitive compensation along with a comprehensive benefits package. Riveron Consulting is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability status, protected veteran status, sexual orientation, gender identity or any other characteristic protected by law.

Keywords: Roman Health Pharmacy LLC, Dallas , Regional Marketing Manager, Executive , Dallas, Texas