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Sr. Manager, Product Marketing High Performance Measurement

Company: Keysight Technologies SAles Spain SL.
Location: Dallas
Posted on: April 10, 2021

Job Description:

Enter job title or keyword, or click Advanced Search for more options ADVANCED SEARCH Sr. Manager, Product Marketing - High Performance Measurement Products and Software We're recognized as a Great Place to Work across the globe due to our robust culture and dynamic working environment. Our global team acts as "One Keysight," using collaboration, inclusivity, and integrity to advance technology. We're driven and curious, and we value all ideas, especially bold ones. And our strong culture extends far beyond our own walls. We leverage our corporate social responsibility framework to support our communities, nurture the next generation of engineers, and promote environmental sustainability. Our technical solutions - and our methods for creating them - help connect and secure the world. Learn more about what we do and how we do it . Job Description Sr. Manager, Product Marketing - High Performance Measurement Products and Software Are you convinced you can generate customer excitement around Keysight products? Do you have an intense focus on the customer, a swift pen for writing messaging, and a bold and creative flair to bring your product to life? What about an intense passion for technology and a desire to work on a global team inside an industry-shaping company?
We are looking for a senior product marketing manager to focus on marketing some of the most technologically advanced electronics on the planet. With portfolio areas spanning digital system R&D, advanced RF and millimeter wave applications, emulators spanning all layers of the OSI model, and software tools to design, simulate, and test components, ICs, systems, and software, Keysight is an exciting place to be a product marketing.-- Position Overview: The product marketer is the glue that binds our overall product strategy to the tactics we need to drive to achieve marketing and sales results. You will driving the messaging and promotion of your products, organizing product launches, and creating supporting content to bring your product to life.

  • You'll be responsible for defining and segmenting your target audience based on the product strategy, and have direct access to product management to develop that knowledge.
  • You'll know your buyer, their needs, and how they make decisions, and define ways to identify and attract the audience for your product, including messaging and core content that helps promote your core products, or launch new products.
  • You'll also track competitor product and marketing strategies, knowing what is happening today and anticipating the next move.
  • You back up your decisions with evidence and data, and use your insights to develop positioning and messaging that resonates with buyers and helps advance their purchase journey.
  • You'll work as part of a global campaign team with dedicated Marcom resources to define promotion plans and ensure that your content comes alive across digital and physical channels, and you'll measure your impact by the size and quality of the audience you draw, and their behaviors that map to the goals you've set out for reputation, demand, or engagement. Ultimately, you will have the freedom to create the best possible campaigns and deliver your content to tens of thousands of potential customers. You will have abundant support, including access to designers, branding experts, marketing consultants, e-mail experts, copy editors, graphic artists, and more. If the idea of creating comprehensive product marketing plans and supporting written, audio, and video content excites you, this is the place to be! We are looking for someone who isn't afraid to take risks, challenges conventional thinking, and brings their whole team to a higher level.--
    -- Job Qualifications
    • Bachelor's or Master's Degree or University Degree or equivalent (technical studies or marketing preferred)
    • 8+ years of experience in a product marketing role
    • Demonstrated results in launching new products to marketing, drawing and audience, and achieving demand objectives
    • A proven portfolio of product marketing content that demonstrates your positioning, messaging, and writing capabilities across literature, web, and video asset types.
    • Experience transforming complex topics into digestible concepts
    • Ability to think creatively and break industry stereotypes
    • Excellent writing skills - a passion for storytelling and digital content is a plus
    • Experience developing product marketing campaigns, setting and meeting strategic campaign goals and objectives
    • Proven success working with global, cross-functional teams Job Function Shift: Day Job Schedule: Full Time (F) Travel Required: Duration (Temp Positions Only): Not Applicable -- Based on experience, education and skills, most offers will be between the minimum and the midpoint of the Salary Range listed above. Note: For other locations, pay ranges will vary by region

      Keysight Results Bonus Program Eligible US Employees may be eligible for the following benefits:
      • Medical, dental and vision
      • Health Savings Account
      • Health Care and Dependent Care Flexible Spending Accounts
      • Life, Accident, Disability insurance
      • Business Travel Accident and Business Travel Health
      • 401(k) Plan
      • Flexible Time Off, Paid Holidays
      • Paid Family Leave
      • Tuition Reimbursement
      • Adoption Assistance
      • ESPP (Employee Stock Purchase Plan) ___________________________________________________________________________________ ***Keysight is an Equal Opportunity Employer.***
        Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws. Candidates can be considered to work from the following locations: Job ID :--39933--

Keywords: Keysight Technologies SAles Spain SL., Dallas , Sr. Manager, Product Marketing High Performance Measurement, Executive , Dallas, Texas

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