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Manager, Advanced Advertising Sales - Digital Agency Sales

Company: SPECTRUM
Location: Dallas
Posted on: January 17, 2022

Job Description:

Spectrum Reach (www.spectrumreach.com) grows businesses of all sizes with custom, multiscreen advertising solutions, backed by the power of TV, data, innovation, community experts, and unforgettable creative..Manager, Advanced Advertising Sales - Ad Sales (Digital)Spectrum Reach is looking for a dynamic Manager, Advanced Advertising Sales to inspire and drive Digital revenue in our Dallas, Texas media market.JOB SUMMARYThe Advanced Advertising Sales Manager for Interconnect serves as a subject expert for all things digital and OTT. S/He has responsibility for helping to drive sales for the assigned market with a focus on large-scale, regional digital business through holding agencies and metroplex direct clients. This individual will work directly with Account Executives and market leadership to provide training, direction, and overall strategy for digital ad sales. Understanding of agency planning and buying for OTT and other digital marketing products is required.MAJOR DUTIES AND RESPONSIBILITIES

  • The Advanced Advertising Sales Manager serves as the market digital sales champion, developing and driving revenue growth for the region by meeting market-specific budget goals, and assisting Account Executives with multiscreen KPIs.
  • Responsible for the development and delivery of market specific training and education programs designed for market leadership, Account Executives, and Client Success teams to ensure the ongoing education of new technology and information. (30% of time)
  • Assist with prospecting and sales strategies with Interconnect Sales Director, Account Executives, and Client Success by driving sales presentations and assisting in proposal development, and work with Account Executives to identify key direct accounts and agencies for growth opportunities in the digital space. (30% of time)
  • Build relationships with existing agency clients, as well as establish new partnerships with agency holding groups within the market and other major Spectrum markets, such as New York, Chicago and Los Angeles. (20% of time)
  • Serve as the in-market expert on the state of digital marketing. Follow trends, emerging technology, track the competitive landscape, etc. and have the ability to simply articulate complex topics to Interconnect teams and clients. (10% of time)
  • Act as the liaison to a number of cross-sale & support functions including National Sales, Product, Production, Operations, and Client Solutions. Must be able to articulate challenges and be proactive about recommending remediation. (10% of time)REQUIRED QUALIFICATIONSSkills/Abilities and Knowledge
    • This position requires the ability to lead consultative conversations with various large-scale agencies and organizations, both internal and client-facing.
    • Must be able to develop a strong knowledge base of products, features and services, and understand how our customers use them; utilizing our multiscreen product suite to present recommended ad strategies to direct clients and agencies.
    • Willingness to travel regionally (at least once per month).
    • Must be organized with the ability to handle multiple projects simultaneously. Must be able to prioritize and complete specifics tasks on time.
    • Must be able to develop strong relationships with planners & buyers, divisional staff and operations; direct clients, agencies, and internal cross-functional partneres.EducationBachelor's degree in marketing or related field, or equivalent combination of education and work experience.Related Work Experience Number of YearsAgency experience 2-5Leadership experience 1-2Sales Experience 2-5 WORKING CONDITIONS
      • Frequently travels
      • Valid driver's license, satisfactory driving record within Company required standards, and auto insurance
      • The physical demands described here are those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job the employee is: Regularly required to talk and communicate with clients and internal team members. Required to type, read and interpret complex information using a computer. Finally, the employee generally works in an indoor office environment. SAS235 294729 294729BR

Keywords: SPECTRUM, Dallas , Manager, Advanced Advertising Sales - Digital Agency Sales, Executive , Dallas, Texas

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