Senior Manager, Marketing Analytics - REMOTE
Company: CSAA Insurance Group
Location: Dallas
Posted on: May 16, 2022
Job Description:
We are actively hiring for a Senior Manager, Marketing
Analytics. Join us and support CSAA Insurance Group, a AAA Insurer,
in achieving our goals!We are looking for a motivated, innovative
individual, who thinks big and move fast with a passion for service
excellence.Senior Manager, Marketing Analytics is a significant
role in supporting CSAA's marketing strategy and achieving our
ambitious enterprise growth goals.This position can be remotely
based.Essential responsibilities
- Drive new business growth, policyholder engagement, cross-sell
and retention through analysis and insights; identify issues,
trends, patterns and opportunities, advocate necessary changes to
improve business performance.
- Leverage groundbreaking AI, machine learning, data science and
modeling techniques to identify new audiences, new channels and
improve ROI on marketing investment.
- Provides strategic direction on analytic projects (approach,
techniques, prioritization, etc.).
- Collaborate with Data CoE and IT to define CSAA data strategy,
improve our data architecture and champion marketing analytics
needs.
- Work with internal business partners within Marketing (Demand
Generation, Policyholder Communications, Brand, and Customer
Experience), as well as Product, Sales and IT to identify,
prioritize and deliver initiatives that align with enterprise
goals.
- Drive collaboration with cross-functional groups within
Marketing.
- Influence decision-making with leaders, both internally and
with AAA club partners.
- Initiate and implement changes to improve internal processes
and workflows and instill a spirit of innovation and continuous
improvement.
- Build, develop and lead a team of analytic professionals,
including hiring the right talent, coaching and managing
performance.What would make us excited about you
- Advanced degree (MS/MBA) in a related area preferred. A
Bachelor's degree in a related area (BA/BS degree in business,
statistics, computer science or related subject area) or an
equivalent combination of education and experience is
required.
- 5+ years previous supervisory experience business or marketing
analytics required.
- 10+ years experience in business or marketing analytics
required.
- Ability to manage issues of diverse scope where analysis of the
situation or data requires a solid understanding of divisional
strategy, objectives and business partner plans to shape
departmental strategy to work in concert with enterprise strategy
and objectives.
- Knowledge of marketing analytic methodologies, approaches and
tools. Multivariate statistical analysis, including regression
analysis, decision trees, cluster analysis and direct/database
marketing analysis, predictive modeling, machine learning and
advanced analytics tools.
- Cross-functional interpersonal communication and political
acuity skills, including strong negotiation and problem resolution
skills.
- Ability to interact and present to senior management on a
regular basis.
- Capable of prioritizing work and adjusting plans to achieve
business goals; comfortable in a fast-paced environment with high
ambiguity.
- Demonstrated record of leading and developing a successful
team.Why join us
- Make a difference. We don't just go to work. We're a team of
employees committed to AAA members, our communities and each
other.
- Lifestyle. We drive strategy through innovation. We do
honorable work, and we live our core beliefs.
- Recognition. We offer a total compensation package, performance
bonus, 401(k) with a company match, and so much more!Read more
about what we offer and what it is like to be a part of our dynamic
team at: Benefits - CSAA Insurance Group (aaa.com)Let's work
togetherSubmit your application to be considered. We communicate
via email, so check your inbox and/or your spam folder to ensure
you don't miss important updates from us.Headquartered in Walnut
Creek, California, our community also works in Arizona, Colorado,
Nevada, New Jersey and Oklahoma. Our differences, visible and
invisible, make every individual at CSAA Insurance Group unique and
valuable. We strive to foster a culture where all employees feel a
sense of belonging and can leverage their differences to thrive. We
believe in embracing our unique identities, experiences, and points
of view to advance our company and reflect our communities and
members.If reasonable accommodation is needed to participate in the
job application or interview process please contact
TalentAcquisition@csaa.com.CSAA Insurance Group is an equal
opportunity employer.Must have the authorization to work
indefinitely in the US.Per Nevada SB293 we are disclosing the
compensation, or range thereof, for roles that will be, or could
be, performed in Nevada. If performed in Nevada, this position has
a salary range of $139,000 - $172,000. In compliance of Colorado's
Equal Pay for Equal Work Act (EPEWA) we are disclosing the
compensation, or a range thereof, for roles that will be, or could
be performed in Colorado. If performed in Colorado, this position
has a salary range of $133,000 - $164,000. The role includes an
opportunity for a company-wide annual discretionary bonus, through
our Annual Incentive Plan (AIP), of up to 18% of eligible
pay.Please note, hourly or salary compensation, or the range of
hourly or salary compensation available for a position may vary by
location. We reserve the right to amend these benefits at any time
and actual compensation will be determined at time of
offer.#LI-JK1
Keywords: CSAA Insurance Group, Dallas , Senior Manager, Marketing Analytics - REMOTE, Executive , Dallas, Texas
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