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Partner Marketing Manager

Company: American Direct Marketing Resources
Location: Dallas
Posted on: May 16, 2022

Job Description:

Partner Marketing Manager
American Direct is a direct response marketing agency with 40 years of experience working with national brands. One area of our expertise is partner marketing (aka affinity marketing). Partner marketing is a marketing concept that consists of a partnership between a company and an organization whose members share a common interest. This partnership brings a membership base to the company's service or product.

This position sits within a cross-functional team at American Direct which is tasked with advancing strategic initiatives for the organization. Being self-disciplined and self-motivated is a "must" if you are to be successful.

This is an exciting opportunity for you to collaborate with national airlines, hotel groups, and major U.S. brands to unlock value for all parties.

Your Primary Responsibilities
You will be primarily responsible for managing American Direct's current airline, hotel, and membership partners. This involves, but is not limited to:

Being the point of contact for the day-to-day operations of the partnership programs.
Developing and executing strategies to increase marketing engagement in our partnership programs.
Communicating effectively with internal teams (Account Executives, Account Service Reps, Creative Services, IT, etc.)
Monitoring and reporting on month-over-month performance of our partnerships.
Developing and giving presentations both internally and externally.
Identifying net new growth opportunities for our partners.

Ultimately, you will be responsible for and judged by the growth you generate for our partners by executing your well-crafted strategy. Your success will be readily discernable to the executive team at American Direct.

What You Need to be Successful
A proven history of account management and/or partner marketing.
Supreme organizational skills.
An understanding of general marketing principles.
Comfortable with numbers and an understanding of how they apply to business.
Strong interpersonal skills.
Strong written and verbal abilities.
Excellent critical thinking skills and attention to detail.
The ability to rise to challenges and find creative solutions to problems.
A desire to learn continuously and stay abreast of industry advancements.
Ability to travel as needed (no more than 20% of the time).

Qualifications/Experience
A Bachelor's Degree from a 4-year college or university.
At least 3 years of experience in account management or a related field.

About American Direct
American Direct Marketing Resources is a full-service direct response marketing agency. From strategy and creative development through plan implementation and execution, we provide every service to successfully execute direct marketing programs. For nearly 40 years, results, quality, and service have been the company's top priorities and our dedication to these competencies is the foundation for our ability to consistently develop "control-beating" campaigns. In today's fast-paced environment, we continue to cultivate the resources necessary to generate the best returns-on-investment for our clients.

Today, our company employs over 80 people and conducts marketing campaigns in every state in the U.S. and every Canadian Province.

At American Direct, we take tremendous pride in the work we do. We understand that in order to attract top talent, companies must offer a generous benefits package - and that's exactly what we do at American Direct. In addition to a highly competitive base salary, our benefits start on day one and include: Medical, dental, life insurance, employee assistance, disability, long term care, PTO, holiday pay and more.

Keywords: American Direct Marketing Resources, Dallas , Partner Marketing Manager, Executive , Dallas, Texas

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