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Digital Marketing Manager

Company: Virtana Corp.
Location: Dallas
Posted on: May 17, 2022

Job Description:

If you thrive in a fast-paced environment, place an emphasis on getting the job done, take initiative and embrace proactivity and collaboration, seek an environment for continuous learning and constant process improvements, able to make critical decisions and not afraid to take ownership and deliver results, we're looking for you!
Virtana is a "remote first" work environment so you'll be able to work from the comfort of your home while collaborating with teammates on a variety of connectivity tools and technologies.
Role Responsibilities

  • Provide program management for demand generation and digital marketing campaigns
  • Apply an experimentation mindset to marketing programs to drive, test, learn, and optimize cycles. Employ A/B testing and other experimentation strategies across all channels.
  • Deliver performance reports weekly, quarterly and annually with leadership and marketing teams.
  • Develop and own dashboards to monitor overall digital marketing channel performance
  • Manage funnel acquisition through performance marketing activity on major digital platforms including paid search, paid social, display and content syndication.
  • Use data to make decisions about prioritization and impact, and have a passion for experimentation
  • Provide ongoing actionable insights into campaign performance to relevant stakeholders.
  • Conversion optimization - collaborate with Sales, Product Marketing, and Web to optimize the customer experience and landing page effectiveness.
  • Partner with Marketing Automation to ensure proper attribution of digital channels.
  • Build and manage project plans, drive cross-functional team deliverables, coordinate with outside vendors, manage budgets, and see projects through to completion on time/budget
    Required Qualifications: [
    • 5+ years B2B SaaS marketing experience related to demand generation, performance marketing, lead acquisition or growth experience.
    • Strong grasp of modern, forward-thinking digital marketing strategies with direct experience designing and executing multi-touch, multi-channel marketing campaigns, implementing experiments, and adjusting for optimization.
    • Experience creating, testing, analyzing and optimizing campaigns to improve lead quality and efficiency.
    • Proficiency with data to derive insights that shape strategy and tactics.
    • Hands-on experience with marketing technology stacks including but not limited to Marketo, Salesforce, Google Analytics, AdWords, G2 Intent data along with varied CMS, lead nurturing, landing page, and SEO software.
    • Experience running cross-functional projects including scheduling, budget management, performance reporting, and stakeholder management.
    • Excellent written and oral communication skills.
      About Us: Virtana delivers the industry's only unified platform for Hybrid Cloud Performance, Capacity and Cost Management. Our platform provides unparalleled, real-time visibility into the performance, utilization and cost of infrastructure across the hybrid cloud - empowering customers to manage their mission critical applications across physical, virtual, and cloud computing environments. Our SaaS platform allows organizations to easily manage and optimize their spend in the public cloud, assure resources are performing properly through real-time monitoring, and provide the unique ability to plan migrations across the hybrid cloud.

Keywords: Virtana Corp., Dallas , Digital Marketing Manager, Executive , Dallas, Texas

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