Brand Manager
Company: Dr Pepper Snapple Group
Location: Frisco
Posted on: May 16, 2022
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Job Description:
Job Overview Background and Job Description: At Keurig Dr
Pepper, our mission is to provide a beverage for every need,
everywhere people shop and consume. With a portfolio of more than
125 iconic brands that consumers know and love, we are one of the
largest food and beverage companies in the US. We keep the consumer
at the heart of everything that we do, and that is why KDP holds
strong leadership positions in most beverage categories. We are
looking for a Brand Manager to lead our marketing efforts on iconic
brands such as Dr Pepper, Canada Dry, Snapple, Bai, Mott's, CORE
Hydration, among others. You will have the opportunity to work on
brands that are loved by millions of consumers, and your strategic
thought leadership and ability to work with diverse teams to
develop and execute marketing plans will help these brands expand
their leadership positions. What You'll Do: At KDP, our Brand
Managers are leaders who have challenger mindsets. They put the
consumer at the heart of everything they do, and they lead with a
General Management mindset. In this role, you will: Drive the
development of your brand's strategy, establishing its vision and
growth objectives by leveraging consumer insights, category and
consumer trends, and your deep understanding of our competition and
the needs of our customers Lead from the front and strategically
allocate resources - both dollars and people - to achieve goals
Lead and partner with communications, insights, and commercial
teams to identify growth opportunities, build plans and execute
world class marketing programs Own your brand's integrated
communications strategy from briefing to optimization to
measurement. You will tap into expertise from A-list agencies and
media partners to deliver communications plans that penetrate
culture. Be the face of your brand, championing your growth
initiatives rooted in consumer needs and keen business expertise
Requirements What You'll Need to Succeed: We are looking for
leaders who have the drive and desire to make a big impact, who are
motivated by results, who thrive at working with diverse teams to
tackle big challenges, and who have a true passion for marketing.
Bachelor's Degree required; MBA is preferred At least 3 years of
brand marketing or brand management experience. CPG/Beverage
experience from a Fortune 500 CPG company preferred. A general
manager mindset where you exhibit data influenced decision making
and measurement Exceptional team leader with a commanding presence
and an ability to influence across functions, leadership levels and
customer teams Proven ability to operate in a fast-paced
environment, reacting with sound judgement and often without
specific direction Expertise in developing and implementing brand
strategies based on consumer insights, market data, category
trends, and the competitive environment Proficient at flexing
between strategic planning and tactical planning This role is based
at the KDP headquarters in Frisco, Texas. Relocation to Greater
Dallas, TX area is required with 10%-15% travel. Our Commitments to
You At Keurig Dr Pepper, our strength is our people. We offer
several great benefits with this position, including: Competitive
pay and benefits A comprehensive on-boarding boot camp program to
help you get up to speed and quickly build confidence and
independence Opportunities for continuous learning through our
Marketing Capabilities curriculum, and formal and informal
mentorship opportunities to help you navigate your career A
high-performance team culture where individual contributors are
empowered to make decisions and challenge assumptions Continuous
development as you learn from pacesetters in media, creative, and
entertainment A brand new, state-of-the-art company headquarters
located in at The Star in Frisco, home of the Dallas Cowboys World
Headquarters and overlooking the Cowboys' practice facility We
offer a hybrid flexible working model Company Overview Keurig Dr
Pepper (KDP) is a leading coffee and beverage company in North
America with dual headquarters in Burlington, MA and Plano, TX,
with annual revenue in excess of $11 billion. KDP holds leadership
positions in soft drinks, specialty coffee and tea, water, juice
and juice drinks and mixers, and markets the #1 single serve coffee
brewing system in the U.S. The Company maintains an unrivaled
distribution system that enables its portfolio of more than 125
owned, licensed and partner brands to be available nearly
everywhere people shop and consume beverages. With a wide range of
hot and cold beverages that meet virtually any consumer need, KDP
key brands include Keurig, Dr Pepper, Green Mountain Coffee
Roasters, Canada Dry, Snapple, Bai, Mott's and The Original Donut
Shop. The Company employs more than 25,000 employees and operates
more than 120 offices, manufacturing plants, warehouses and
distribution centers across North America. Benefits built for you:
Our people are the heart of our business, which is why we offer
robust benefits to support your health and wellness as well as your
personal and financial well-being. We also provide employee
programs designed to enhance your professional growth and
development while ensuring you feel valued, inspired and
appreciated at work. Keurig Dr Pepper Inc. is an equal opportunity
employer and affirmatively seeks diversity in its workforce. Keurig
Dr Pepper Inc. recruits qualified applicants and advances in
employment its employees without regard to race, color, religion,
gender, sex, sexual orientation, gender identity, gender
expression, age, disability, genetic information, ethnic or
national origin, marital status, veteran status, or any other
status protected by law. EOE Minorities/Females/Protected
Veterans/Disabled.
Keywords: Dr Pepper Snapple Group, Dallas , Brand Manager, Executive , Frisco, Texas
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