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Marketing Manager (Remote)

Company: Yoh
Location: Frisco
Posted on: June 25, 2022

Job Description:

Marketing Product Manager - Direct Hire 100% Remote The Marketing Product Manager will drive the messaging and positioning of our products to communicate value for unique audience segments at various stages of their lifecycle. In this cross-functional role, you will work closely with Product, Marketing, Sales, Development, and Customer Success teams, and oversee the development of go-to-market strategies for product releases, revenue initiatives, and sales readiness content. This role leverages competitive research, market analysis and customer data to develop target segments, define pricing, and create defensible positioning in market. As an acting voice of the customer, this role assists in influencing the product roadmap by connecting directly with customers and using market research to recommend improvements that increase growth and usage of products. In addition to being an expert on our client's products and customers, you will understand the competitive landscape and communicate that throughout the organization. Main Responsibilities: Product Commercialization & Messaging Champion Understand the product feature set and its benefits and clearly articulate the value proposition. Assist Marketing team in developing product narratives that differentiate and position the product in the market. With the Product team, educate both internal and external stakeholders on product features and their benefits. Work with our PR team to communicate with analysts and press about the product and upcoming releases. Sales/Partner Enablement: Partner with Product team to communicate the value proposition of the product to the Sales team and Partners. Create sales tools that align with the buying process and help move prospects & customers through the sales cycle. Work with Training to support the selling process. Assist in the development of price and volume plans for the product based on fiscal year goals. Customer Intelligence: Be the "voice of the customer" - be an expert on how our customers use their -client's software, understanding the key benefits and problems they are trying to solve. Create thought-leadership direction, key messages, and content. Analyze data to identify opportunities including pricing, sales, and channel performance, and the importance of feature usage. Analyze the customer buy-flows to simplify and remove friction from the process and increase adoption. Use insights gained through direct customer contact and sales data to identify new opportunities, influence the product roadmap, and develop buyer personas. Market/Competitor Intelligence: Understand competition and communicate market opportunities and insights to organizational stakeholders (battle cards, etc.). Follow and analyze market trends to position the product and identify new required capabilities. Shape the feature/benefit story around the brand and into a compelling reason to believe the product is at a competitive advantage. Required Skills/Abilities: Requires full understanding of approaches to assessing and improving the customer value proposition. Must be able to creatively apply extensive marketing knowledge including branding, product life cycle, competitive positioning and communications. Expert in analysis and decisions regarding the most complex or high impact aspects of product and brand marketing. Requires strong cross-functional leadership abilities. Excellent oral and written communication skills. Strong analytical and presentation skills. Must have strong people management skills. Bachelor's Degree 5-7 years of experience as a Marketing or Product Manager. Experience working with a SaaS platform is preferred. #Dice-SPG #CB-SPG #IND-SPG #Zip-SPG

Keywords: Yoh, Dallas , Marketing Manager (Remote), Executive , Frisco, Texas

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