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Manager, Category Commercialization

Company: Keurig Dr Pepper
Location: Frisco
Posted on: August 7, 2022

Job Description:

Job Overview:The Manager of Category Commercialization is responsible for leading the commercialization of select Keurig Dr Pepper (KDP) beverage brands across liquid refreshment beverage categories, including company owned and Allied brands. Your ultimate goal is to drive success with our shoppers, customers and partners by helping to drive a commercial beverage strategy that is coherent across channels. The Manager will be the driving force between the Brand and National Retail Sales (NRS) Teams by identifying growth opportunities and leveraging key insights/trends that lead to actionable brand and retail plans. Additionally, the Manager will be responsible for collaborating with key cross functional teams and stakeholders, participating in the Annual Brand Planning process, tracking category performance, building category selling materials, owning product commercialization, supporting major industry/sales meetings and reporting out to senior leaders. We are looking for a team player who has the ability to drive influence throughout the organization, enjoys building relationships cross functionally, exudes strategic acumen, takes full ownership of assigned projects and identifies growth opportunities.The ideal candidate will bring 5 or more years of consumer packaged goods (CPG) experience and will have led commercial efforts in the development, implementation, and measurement of category plans across the commercial organization. Knowledge of the beverage industry specifically would be considered a plus.This role will be located in the KDP Frisco, Texas office and will require up to 25% travel. This person will report to the Director - Category Commercialization.Keurig Dr Pepper (NYSE: KDP) is a leading coffee and beverage company in North America, with annual revenue in excess of $11 billion. Formed in 2018 with the merger of Keurig Green Mountain and Dr Pepper Snapple Group, we have leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and we market the single serve coffee brewing system in the U.S. We have an unrivaled distribution system that enables our portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig , Dr Pepper , Green Mountain Coffee Roasters , Canada Dry , Snapple , Bai , Mott s and The Original Donut Shop . We have more than 25,000 employees and more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.ResponsibilitiesThe key areas of focus for this role include commercial planning, category assortment, innovation commercialization, and category sales growth strategy.Support the Director Category Commercialization with daily workload / projects. Main workstreams include AOP initiatives/projects, executional tracking, and alignment of category activitiesCollaborate with activation, brand, supply chain, shopper insights, marketing, RGM, and category management to identify and build a prioritized annual calendar of relevant activities, programming, occasion/brand/price/pack/channel (OBPPC) tactics and tools required to deliver against the annual commercial plan for assigned categoriesRepresent the full category commercial perspective in all discussions/decisions across the enterprise and when consulting Brand marketing partnersBuild compelling, best in class insights-based category selling stories and operating plans that support annual commercial plans for the KDP selling organizations (NRS and RTM) inclusive of brand initiatives, innovation, category drivers, right assortment, and merchandisingShepherd the commercialization efforts for new product innovation as well as retail account specific product or package innovation, ensuring retail readiness and launch excellenceProvide commercial guidance for the annual brand process and innovation launchesTrack in year performance and determine tactical changes or additions to the commercial programming to address AOP goalsProvide on-going leadership and support for company-wide and sales specific meetings i.e., NRS Quarterly Business Reviews, National Sales Meeting, customer AOP meetings, Bottler Meetings, etc. Core CompetenciesAbility to partner across multiple levels and functions of an organization to drive improvement in business performanceDemonstrate problem solving skills and the ability to learn and adapt quicklySelf-motivated and driven with the ability to lead thinking and deliver results in a fast-paced and changing environmentTolerance for ambiguity and ability to resolve complex issues with clear commercial-centered solutionsExcellent oral and written communication skillsDemonstrated track record of driving sustainable results and problem solvingOutstanding collaboration skills, with proven ability to work with multiple stakeholders across business lines to accomplish shared goals and manage expectationsTeam player with a "can do" attitudeRequirements:Minimum 5 years experience Sales, Marketing, and/or Commercial leadership experienceExperience in consumer goods or retail products strongly preferred, and beverage industry knowledge is a plusBachelor s degree from an accredited US or international university; MBA PreferredCommercial strategy or Channel strategy development experience is preferredCompany Overview & EEO Statement:Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Frisco, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig , Dr Pepper , Green Mountain Coffee Roasters , Canada Dry , Snapple , Bai , Mott s and The Original Donut Shop . The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

Keywords: Keurig Dr Pepper, Dallas , Manager, Category Commercialization, Executive , Frisco, Texas

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