Sr. Manager, Product Marketing
Company: adMarketplace
Location: Dallas
Posted on: August 7, 2022
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Job Description:
Jobvite, an Employ brand, is an end-to-end Talent Acquisition
Suite that takes a marketing-first approach to intelligently
attract dream candidates, automatically screen for the highest
quality, engage employees invested in the future, and retain the
people who care the most about your organization by combining the
power of AI and the human touch. Jobvite is proud to serve a broad
range of customers including Zappos, JPMorgan Chase, Ingram Micro,
Trek Bikes, and Panasonic.
Jobvite is seekingan experienced Sr. Product Marketing Manager to
own the product marketing division for the brand. In this role you
will lead a small team of product marketers and collectively, you
will be responsible for building the messaging framework aligned to
our core product value, create compelling content, drive customer
advocacy, and support the growth of our product positioning. You
will use data and customer insights to deeply understand the needs
of our current and future customers which will inform the messaging
and content strategy. The ideal candidate will possess a strong
product marketing background who can provide a fresh, creative
approach to helping customers understand all our products have to
offer. You will be a strong leader who can have influence on key
stakeholders, drive prioritization and deliver results.
What you will do:
Own the strategy and framework for evolving product marketing
organization within Jobvite
Lead a team of product marketers
Develop value-based product positioning and messaging framework to
be used in all external facing material including new customer
campaigns, customer campaigns and our thought leadership
programs
Collect internal and external (competitive and buyer) intelligence
to understand why we win and lose and influence go-to-market
strategy
Partner with our content team to build compelling content and
support external content development such as with Analysts.
Plan the launches of new product features and work with
cross-functional teams (Product, Marketing, Sales and Customer
Success) to drive go-to-market strategy and execution of the launch
plan
Partner with Customer Marketing to develop customer advocacy,
including managing product profile and reviews on technology review
sites, customer stories, and amplification through earned and owned
media
What you will bring to the role:
5+ years of experience in product marketing, experience within HR
tech preferred
Experience managing a team
A strong ability to lead and influence cross-functionally with
high-level stakeholders
Strength in storytelling and the ability to build a messaging
strategy to drive product understanding at sale
Experience gathering and analyzing sales, customer, and market
research data to inform business strategy
Ability to make decisions independently and/or as part of team
Excellent written, verbal, and presentation skills
Think big mentality to drive new big ideas and innovation to the
marketing team.
Keywords: adMarketplace, Dallas , Sr. Manager, Product Marketing, Executive , Dallas, Texas
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