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Product Marketing Manager

Company: Danaher Corporation
Location: Dallas
Posted on: November 26, 2022

Job Description:

You may not have heard of chromatography, the science of separation, but its likely affected your life. Phenomenexs chromatography products advance the future of scientific analysis and investigation, ensuring the quality of essentials like your food, water, shampoo, and even cold medication. We strive to provide the best tools and resources possible to help researchers improve global health and well-being, including award-winning liquid chromatography, gas chromatography, and sample preparation products. Be part of our global success, centered on a commitment to developing novel analytical chemistry solutions, unique marketing, and exceptional customer service and support. Phenomenex is proud to work alongside a community of nine fellow Danaher Life Sciences companies. Together, were pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives. DescriptionThe Product Marketing Manager LC/SP in the biopharmaceutical market is responsible for effectively planning, communicating, and tactically implementing strategic demand and revenue generation campaigns for core products and core content, both to the market at large and to internal stakeholders. Torrance, CA location preferred but will consider remote work.Major Responsibilities

  • Drive brand awareness and market visibility through Transformational Marketing based campaigns that include digital, advertising, KOL collaborations, webinars, events, public relations, and trade shows.
  • Produce creative, engaging content while ensuring adherence and cohesion to portfolios overall brand strategy, identity, and messaging
  • Responsible for the commercial strategy for new product launches including Launch Excellence development, implementation, and sustainment
  • Hone a foundation of market/customer needs and competitor knowledge for key brands across global markets to guide the continuous improvement of marketing initiatives and evolution of brand identities
  • Develop and implement advertising and Lead Management projects to strengthen sales funnel
  • Conduct and analyze market research to guide strategic development, support product positioning, and test messaging for marketing materials
  • Establish, track and report metrics for the measurement of marketing program effectiveness/attribution
  • Weekly campaign and content Visual Management communication with commercial organization and core-teams to convey timelines, status, and successEducation:
    • Bachelors degree in the life sciences or marketing required; MBA a plusExperience:
      • Minimum of 5 years of professional experience; sales, product marketing, or product management experience in a biopharmaceutical setting is preferred.
      • Ability to Travel up to 20% of the time
      • Experience in technical or copywriting
      • Experience developing agile and comprehensive GTM marketing campaigns
      • Experience interacting and leading cross-functional team projects
      • Demonstrated experience in CRM segmentation utilization and data-driven marketing and analytics.
      • Proven knowledge of digital marketing channels and their most effective useLI-MH3When you join us, youll also be joining Danahers global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, youll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@danaher.com to request accommodation. If youve ever wondered whats within you, theres no better time to find out.

Keywords: Danaher Corporation, Dallas , Product Marketing Manager, Executive , Dallas, Texas

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