Manager, Digital Analytics
Posted on: January 26, 2023
Who we are:
At Wunderman Thompson we exist to inspire growth for ambitious
brands. Part creative agency, part consultancy and part technology
company, our experts provide end-to-end capabilities at a global
scale to deliver inspiration across the entire brand and customer
We are 20,000 strong in 90 markets around the world;---our people
bring together creative storytelling, diverse perspectives,
inclusive thinking, and highly specialized vertical capabilities to
drive growth for our clients. We offer deep expertise across the
entire customer journey, including communications, commerce,
consultancy, CRM, CX, data, production, and technology.
Who we are looking for:
Wunderman Thompson is seeking a Manager, Digital Analytics who is
intimately familiar with turning data into models for empowering
clients and platforms. The Manager, Digital Analytics considers
themselves a passionately curious data science professional who
thrives in fast-paced matrix environments, and the collaborative
energy of the teams you work with. Your strengths lie in
challenging organizations to think differently and helping your
clients' brands achieve their goals through uncovering trends and
insights and finding the most efficient ways to impact their
audiences through collaborative strategy development.
As Manager, Digital Analytics you will manage a small team, working
collaboratively with other technology development teams. You are a
strong individual contributor but will also work across the
Strategy & Analytics team and executives within the company.
This role can be fully remote, from any US location.
What you'll do:
Perform - - Work on a daily basis with digital analytics platforms
to explore complex data sets and make recommendations for marketing
strategies and/or site design changes.
Identify - Identify -and develop data collection strategies to
support standard and ad-hoc reporting on key performance indicators
that directly measure online campaigns, website, and conversion
Lead - Lead the process of web analytics tag implementation and
testing during the development of online media, marketing landing
pages, websites, conversion funnels, and mobile applications.
Provide - -Provide tag implementation requirements to product
managers and technical teams, ensuring best practices are
Who you are:
A builder -- Entrepreneurial attitude coupled with strong business
acumen. Offer proactive solutions and ensure successful progression
without guidance. Identify business and marketing problems,
industry drivers, competitive landscapes, and trends and apply
insights to enable clients to compete efficiently.
Motivated -l Has a sense of urgency and is an adaptive self-starter
with the ability to work across different initiatives. Has a high
bar for quality, takes ownership and drives accountability across
Team Player -- Our team is close-knit and supportive and we're
working with a lot of unknowns - you must champion team
environments that are comfortable and encouraging.
Optimistic and resilient -l Dig in and figure out how to work
around problems. Exemplify a "Yes and why not?" posture. Maintain
balance needed to maintain stamina and positivity.
Detail Oriented -l Sharp attention to detail and a drive for
What you'll need:
Must have minimum of three (3) years of experience with each of the
following: Digital analytics technologies and working with data
visualization technologies and data schema to report and drive
insights; Preparing and producing analytics reports on a weekly,
methodologies to participate in the web analytics tag
implementation and testing during the development of online media,
marketing landing pages, websites, conversion funnels, and mobile
Developing marketing performance measurement using digital
analytics tools, including Adobe Analytics and Google
Designing and developing dashboards and scorecards, including KPI
and reporting frame refinement to evaluate and increase return on
Investment of marketing campaigns.
Familiar with A/B Testing Platforms such as Adobe Target,
Optimizely and Google Optimize.
Capable of leading Testing and Optimization programs.
Analyzing and reporting interactive consumer metrics and
translating information into actionable recommendations to evaluate
and increase return on Investment of marketing campaigns.
Implementing analytics tags and media pixels to collect reliable
data and support business insights, using tag management solutions
associated with digital analytics platforms, HTML, and CSS
In New York City, the base salary for this position at the time of
this posting may range from $ 90,000 to $ 180,000. Individual
compensation varies based on job-related factors, including
business needs, experience, level of responsibility and
At Wunderman Thompson, we are committed to actively building a
diverse, equitable and inclusive workplace where everyone feels
welcomed, valued and heard, and is treated with dignity and
respect. -As leaders and creative partners across industries, it is
our responsibility to cultivate an environment reflective of our
greatest asset; our people. We believe that this commitment
inspires growth and delivers equitable outcomes for everyone as
well as the clients and communities we serve.
Wunderman Thompson is---a WPP---agency.--- For more information,
-please visit -our website -and follow -Wunderman Thompson on our
social channels via
Note: We rely on legitimate interest as a legal basis for
processing personal information under the GDPR for purposes of
recruitment and applications for employment.
When you click the "Submit Application" button below, this will
send any information you add below to Wunderman Thompson. Before
you do this, we think it's a good idea to read through our
California Recruitment Privacy Notice. This explains what we do
with your personal data when you apply for a role with us, and, how
you can update the information you have provided us with or how to
This employer is a corporate member of
myGwork - LGBTQ+ professionals, the business community for LGBTQ+
students, inclusive employers & anyone who believes in workplace
Keywords: myGwork, Dallas , Manager, Digital Analytics, Executive , Dallas, Texas
Didn't find what you're looking for? Search again!