Demand Generation Manager - Requisition ID: 1252

Company: Denali Water Solutions LLC
Location: Dallas
Posted on: March 20, 2023

Job Description:

Job Description:

Job Description Demand Generation Manager - Dallas, TX Job Purpose: The Demand Generation Manager will develop our lead funnel and manage our marketing automation tools. The primary focus of the role will be developing and executing the strategy for multi-segment demand generation to pull individuals through their buyer's journey and increase prospect and customer registrations at our semiannual conference. You must have hands-on experience with marketing automation tools and be able to build and maintain nurture tracks and campaigns from the ground up with strategy based on data, best practice experience, and creativity. Equally important is constant analysis to determine modifications for ongoing improvement. Lastly, you must be an extremely strong writer who knows how to craft a good story. You will help bring our value prop to life by writing compelling marketing copy across a range of media for all stages of the buying cycle.Specific Responsibilities:Maintains ownership of enterprise Pardot instance and other marketing automation tools, including website chat.Plan and execute A/B tests on emails, mail, landing pages, webpages and advertisements.Define, monitor, and report on key metrics. Use engagement data and A/B testing to optimize.Oversee the development of the demand generation to attract new customers through the purchase funnel, from lead to nurturing to proposal.Work across internal business units to coordinate and implement marketing programs.Ensure measurement of all demand generation-activities, including lead nurturing, marketing automation, and trigger-based emails.Develop and implement lead tracking, scoring, and qualification process.Improve the quantity, quality, and velocity of leads from demand channels and ensure a best-in-class digital experience to increase traffic.Identify, implement, test, measure and optimize new growth tactics and marketing channels.Performs all technical tasks to build integrated campaigns utilizing our marketing technology stack, including building emails, developing workflow rules, and building forms and landing pages.Leverage analytics to report on all marketing activities and assess against KPIs and ROI goals Minimum QualificationsBachelor's degree in business, marketing, journalism, public relations or communications.5+ years of B2B marketing experience.5+ years demand generation-focused experience.5+ years of hands-on experience with marketing automation systems integrated with a CRM (Salesforce).Demonstrated leadership experience.Superior analytical skills that include the ability to see granular as well as big picture issues.A dual-minded approach: You're highly creative, but can also be strategic, process-driven, think scale, and rely on data to make decisions.Ability to manage projects from conception to implementation and communicate key milestones as progress is made.Prior experience working with Marketo, Pardot or other marketing automations systems, Salesforce.com, Microsoft Word, Excel, and PowerPoint skills.Strong understanding of conversion rates, close rates, leads and opportunities, funnel opportunity and understanding of the full life cycle of a buyer's journey. Travel: 0-10% Equal Employment Opportunity Policy: It is the policy of the Company to provide equal employment opportunity for all employees. Accordingly, the Company will not engage in any form of employment discrimination based on race, color, national origin, gender, religion, age, disability, veteran or military status, genetic information, or any other legally protected status. The Company hereby affirms its desire to maintain a work environment for all employees that is free from all forms of unlawful employment discrimination. Benefits: We offer an extensive and competitive benefit plan for all our full-time employees as we value their time and commitment. Our benefits include:MedicalDentalVisionGenerous 401k match up to 4%Company paid Long Term DisabilityCompany paid Short Term DisabilityCompany paid AD&D.Company paid Life.Voluntary life for employee and familyHeath Savings planPaid Time OffSick TimePaid weekly. Pay: Salary; to be determined. Please Note: This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice. PI206928210

Keywords: Denali Water Solutions LLC, Dallas , Demand Generation Manager - Requisition ID: 1252, Executive , Dallas, Texas