Director of Consumer Marketing

Company: AXXESS CONSULT, Inc.
Location: Dallas
Posted on: May 28, 2023

Job Description:

We are looking for...
We are searching for a growth-mined Director of Consumer Marketing to share our innovative technology by creating a multi-media strategy to deepen relationships and drive growth. You will be responsible for: building, growing, and developing the Consumer Marketing team, driving strategy through research and consumer insights, shaping the positioning and messaging, partnering to lead adoption-focused campaigns to drive acquisition, engagement, and retention. A digital marketing guru who is a collaborative leader, highly organized, driven, and enthusiastic about promoting healthcare technology that makes lives better by showcasing its value effectively across marketing channels. Axxess is transforming how consumers access and experience healthcare anytime anywhere.
What you will experience---

• A fast-paced, collaborative team-oriented environment that encourages everyone to bring their authentic self to work every day.
• Professional development for career growth and advancement
• Competitive compensation with full selection of benefits, including company-matching 401k contributions and 20 days of paid time off + holidays + birthdays Who we are...
  Axxess creates a complete suite of easy-to-use, innovative software solutions, empowering home health, home care and hospice providers to grow their business while making lives better. Our collaborative culture focuses on innovation and excellence, and we are proudly recognized nationally as a "Best Place to Work".
  What you will do...
  • Define our growth strategy and serve as the link between product, marketing, and business teams to identify winning tactics across paid, owned, and earned channels
  • Create data-driven, actionable insights for product teams to inform strategy for a high-level consumer narrative
  • Partner with research & insights, identify user needs by deeply understanding our consumers and how our product works globally
  • Craft impactful narratives and determine core product positioning and sets of key messages that resonate with our Consumers
  • Work closely with channel and regional marketing teams to provide them with the user insights, positioning, and tools they need to develop and deploy campaigns
  • Scale product marketing efforts globally by creating and operationalizing playbooks, toolkits, and best practices both in-and-out of app
  • Develop digital marketing communications, sales enablement tools, client testimonials, and email nurture campaigns that drive solution awareness and sales pipeline What you bring...
    • Bachelor and/or Master's degree in Marketing or related discipline
    • Deep digital experience in either B2B or B2C campaign management, email marketing and marketing automation
    • Must have experience marketing to consumers (B2C.)
    • 6+ years' experience shaping marketing strategies with a history of delivering highly successful user acquisition and engagement activations
    • 4+ years building, growing, and managing highly effective teams with a focus on coaching and development
    • Ability to quickly understand the essence of a product, the value it delivers and then craft compelling messages for different channels
    • An ability to serve as the connective link between the consumer, product, marketing, and other business teams to develop marketing tactics across owned, earned and paid channels to increase lead pipeline and velocity
      Axxess is an equal opportunity employer and drug-free workplace. All applicants must be authorized to work in and currently reside in the United States. We offer a competitive compensation package (DOE), benefits and growth opportunities for everyone who joins Axxess!
      *NO AGENCIES OR THIRD PARTIES PLEASE*
      #LI-TG1

Keywords: AXXESS CONSULT, Inc., Dallas , Director of Consumer Marketing, Executive , Dallas, Texas