Director, Analytics

Company: The Marketing Arm inc.
Location: Dallas
Posted on: May 28, 2023

Job Description:

Job Overview:
TMA is seeking a Director, Analytics to help take our team to new heights, depths, and horizons. This position will be the point person representing performance science to our clients, team and partner agencies. This candidate will lead and participate in configuration, execution and monitoring for broadcast, digital, social, print, and integrated campaigns.
About You:
The perfect candidate will be a leader, mentor and team player and collaborator. You will be comfortable turning data into stories and discussing results with internal and external clients. You move fast and are willing to constantly adapt to new situations and challenges. You also take great pleasure in what you do.


Responsibilities:

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• Direct, mentor and develop a team that tracks key metrics, compares Brand results to the competition, and analyzes the business impact of marketing efforts, allowing them to nimbly respond to key insights and learnings with impactful actions.
  
• Work with your team to create, implement and manage the next generation of digital reports and ROI analytics, leveraging the latest performance metrics, vendor tools, management of internal databases, and business intelligence software.
  
• Provide client and competitive reporting including weekly, monthly and mid-campaign analytics.
  
• Work with internal teams to calculate projections vs. actuals, present findings, and educate team members on trends.
  
• Leverage analysis tools to identify how our clients can differentiate themselves from competitors in the areas of research and analytics.
  
• Maintain the cataloged metrics within shared campaign database and leverage the archived data to improve upon for future campaigns.
  
• Identify analytics vendors and tools to better display and visualize data as well as client results to make our campaigns come alive.
  
  Qualifications:
  
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  • Bachelor's degree with industry emphasis or related experience.
    
  • 10+ years of experience in consumer marketing, market, and metrics for consumer-facing brands. Agency experience is a plus.
    
  • Minimum 3 years in a management role with proven mentoring, supervisory, and team-building skills.
    
  • Ability to build and maintain solid relationships with Clients, agency teams, and third-party vendors.
    
  • Excellent communication and relationship-building skills. Must be confident presenting to clients face to face.
    
  • Self-motivated and able to motivate others to creatively and strategically solve multiple problems at once, under quick deadlines.
    
  • A deep working knowledge of marketing science that informs your ability to act as business partner to internal and externals teams, and subject matter leader to your team.
    
  • Advanced analytical skills and prior hands-on experience working with business intelligence software in a partial or complete web-based Client reporting environment.
    
  • The ability to translate technical information and relay it in a way that is easy to absorb.
    
  • Proven ability to not just deliver insightful reports and analysis, but design the report parameters and templates at the front end of a project or campaign.
    
  • Knowledge of metrics and environments associated with online and offline advertising, integrated marketing, and promotions. Familiarity with how web sites and online ads work.
    
  • Computer proficiency in Microsoft suite of products.
    
  • Excel experience will include Pivot Tables.
    
  • Basic knowledge of social media metrics and third-party reporting tools such as Brandwatch, Netbase, Radian6 or other leading platforms.
    
  • Experience trafficking Display, Mobile and Video ads. Understanding of the Connected TV space is a plus.
    
  • Familiarity with ad servers, rich media vendors, web debugging tools a plus.
    
  • Real Time Bidding or Programmatic buying experience a plus.
    
  • Experience working with databases such as Access or MS-SQL is preferred, but not required.
    
  • Travel as required.
    
  • The job duties of this role require candidates to be fully vaccinated.
    
    TMA Perks & Benefits:
    
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    • Continuous training, educational programs, speaker series and workshops
      
    • Culture events throughout the year (just virtually now!)
      
    • Communities to connect with:
      
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      • TMACares(Volunteering)
        
      • DiscoverTMA(Furthering diversity and inclusion)
        
      • TMA Women's Initiative (Fostering the growth and achievements of women)
        
      • Wellness Group(Helping to improve the mental, physical and emotional wellbeing of employees)
        
        
        
      • Competitive vacation plan, sick days and personal days to prioritize your mental health
        
      • Summer Flex Days
        
      • Robust holiday schedule
        
      • Parental leave
        
      • Comprehensive Medical, Dental and Vision plans
        
      • 401K Retirement Savings Plan
        
      • Employee Stock Purchase Plan
        

Keywords: The Marketing Arm inc., Dallas , Director, Analytics, Executive , Dallas, Texas