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Chief Experience Officer

Company: People Performance Resources, LLC
Location: Dallas
Posted on: July 9, 2024

Job Description:

Chief Experience Officer
Our client, The Sixth Floor Museum, is seeking a creative and dynamic visionary Chief Experience Officer. The CXO serves on the Museum's senior leadership team and is key to shaping the Museum's future. This individual will develop and implement strategies to engage new and diverse audiences, strengthen the Museum's relationship with existing constituents, and leverage the Museum's considerable assets in the service of new interpretive strategies and communications to engage contemporary audiences.
The ideal candidate will ensure that the visitor experience is aligned with and reflects the Museum's mission, with a renewed commitment to accessibility, meaningful engagement, diversity, and inclusion. In addition, the ideal candidate will have a demonstrated proficiency in responding and adapting to local, regional, national, and international community interests and needs. This position reports to the CEO.
Essential Functions:
Strategic Leadership and Planning:

  • Collaborate with Senior Leadership in setting annual departmental goals that align with the overarching strategic direction of the museum.
  • Lead a newly unified division encompassing Education, Collections, Interpretive Programming, Exhibitions (physical and digital), and Marketing and Communications, and Guest Services.
  • Cultivate an organizational culture focused on the visitor experience and guided by a "customer-first" philosophy.
  • Serve as a leader in the field, developing new research, media, and trendsetting in the field of museum design, digital technologies, place-making, and critical thinking about the visitor experience.

    Visitor Engagement and Programming:

    • Oversee the design and implementation of a comprehensive visitor engagement strategy and integrated programming plan that incorporates youth, family, and adult/multigenerational learning delivered across multiple platforms onsite, offsite, and online.
    • Lead the planning, review, and implementation of the Museum's intended visitor experience growth initiatives, including review of staffing and organizational function to meet current and future institutional needs.
    • Oversee all aspects of that experience, from outreach initiatives and digital communication strategies to formal and informal educational and public programming, immersive exhibition planning and interpretation, and community-based partnerships.
    • Integrate the master interpretive plan throughout the Museum's upgraded facilities and extend it into a digital presence that holistically links online collections, social media, and e-communications with the in-gallery experience.
    • Cultivate and maintain meaningful partnerships and programming with schools, school districts, universities, and numerous community stakeholders to sustain innovative audience development and outreach on local, regional, and national levels.
    • Design, develop, and implement strategies for evaluating the impact of new programming, exhibits, and partnerships that are regional, national, and global in scope.

      Brand Management, Innovation and Collaboration:

      • Lead and coordinate the work of a wide range of museum professionals, specialists, academic advisors, consultants, and on special projects as needed.
      • Develop and implement an exciting and effective marketing and communications plan disseminated through creative and diverse channels to maximize awareness of the museum.
      • Oversee the budget and coordinated planning for Marketing/Communication, Education (public and student/teacher programming), Collections, Exhibit Interpretation and Exhibit Development.
      • Collaborate with cross-functional teams regarding the Museum's website and Customer Relationship Management (CRM) software.
      • Attend and participate in professional conferences, presentations within the museum field and related disciplines on local, regional, and national levels.
      • Serve as senior museum ambassador within the cultural and educational communities and the museum profession.
      • Coordinate external media to increase the institutional public profile.

        Knowledge, Skills, and Abilities :

        • Strategic expertise in digital marketing, including a proven record of innovation.
        • Demonstrated history at building successful, integrated, and sustainable programming.
        • Ability to manage complex project budgets effectively with positive institutional ROI.
        • Proven exceptional proficiency at managing staff and supporting professional development.
        • Extensive knowledge of exhibit content development and design, education, theory, and practice, particularly with emerging trends in visitor experience.
        • Knowledge and understanding of history-based museums and historic sites.
        • Knowledge and understanding of marketing and communication practices.
        • Ability to critically evaluate statistics and data related to tracking and managing constituents and use those metrics to improve marketing and promotional outreach and audience engagement.
        • Experience using, interpreting, and analyzing various types of social media platforms.
        • Strong attention to detail and accuracy.
        • Ability to provide mentorship, training and guidance to staff to help them reach their fullest potential and most effectively help the Museum reach its stated goals.
        • Excellent critical thinking skills as well as verbal and written communication skills.
        • Ability to work well with others and maintain professional tone of tact, initiative, good judgment, discretion, and confidentiality.
        • Ability to manage a large workload, set priorities, and meet deadlines while maintaining efficiency.
        • Advanced computer skills related to database and spreadsheet tracking (such as surveys, Google Analytics, evaluation of onsite and online audience statistics, etc.); proficiency with Microsoft Office.
        • Strong interpersonal and collaborative skills with an ability to lead by example.
        • Other duties and projects as assigned.


          • Bachelor's Degree required in related field (e.g., Museum Administration, Education, American History)
          • Graduate Degree preferred.
          • At least 10-15 years' experience in senior-level museum management (e.g., exhibit, public programs, education and curatorial development, or digital media strategies, marketing and communications, outreach, project management; or equivalent combination of education and experience).

            For more information on The Sixth Floor Museum, please view their website:
            The Sixth Floor Museum and PPR are fully committed to Equal Opportunity Employment and to attracting, retaining, developing, and promoting employees without regard to their race, gender identity (except where gender is a bona fide occupational qualification), color, religion, sexual orientation, national origin, age, genetic disposition, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal, state, or local law. Both organizations strive to provide a work environment free from discrimination and harassment and where employees are treated with respect and dignity. Our combined intention is that all qualified applicants are given equal opportunity and that selection decisions are based on job-related factors. Our mutual intent is to offer reasonable accommodation during the employment process for individuals with disabilities. If a candidate needs assistance in the application or hiring process to accommodate a disability, they may request accommodation at any time.


Keywords: People Performance Resources, LLC, Dallas , Chief Experience Officer, Executive , Dallas, Texas

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