Communications & Marketing Manager

Company: CBRE
Location: Dallas
Posted on: September 1, 2024

Job Description:

Communications & Marketing Manager

Job ID

180903

Posted

28-Aug-2024

Service line

GWS Segment

Role type

Full-time

Areas of Interest

Communications/Public Relations, Marketing

Location(s)

Remote - US - Remote - US - United States of America

JOB SUMMARY

CBRE's Global Workplace Solutions organization believes that every place of work can be a competitive advantage for our clients and works with them to make real estate a meaningful contributor to organizational productivity and performance.

One of our fastest growing accounts supporting the world's largest online retailer is looking for an experienced, creative, and dynamic internal Communications & Marketing Manager who is passionate about employee culture and loves to use different forms of communication to connect and engage employees across an organization.

In this role, you'll be a key leader of the Communications team, responsible for leading and inspiring a team of communication professionals, driving strategic communication initiatives, programs, and employee engagement, enhancing communications processes and technologies, and ensuring that our client's communication program is impactful, aligned with client and GWS objectives, and compliant with language requirements

The ideal Communications Manager takes a holistic approach and is a self-starter who is comfortable operating in a high-volume and fast-paced environment, and who can efficiently synthesize a clear message from a vague idea, and manage and drive numerous deliverables under tight deadlines.

ESSENTIAL DUTIES AND RESPONSIBILITIES

--- Provide strategic oversight for our comprehensive communication program, including internal communications for employee engagement, talent marketing, people (HR) communications, and language compliance. This includes shaping and driving multi-channel communication tactics (email, video, etc.), driving and enabling a consistent communications plan and rhythm.

--- Establish annual goals and key performance indicators for the communication program, measuring progress and success through data-driven metrics.

--- Coach and develop team members, providing growth opportunities, performance feedback, and guidance to enhance their skills and capabilities.

--- Collaborate with cross-functional teams (HR, HSE, Finance, etc.) to develop and execute communication strategies that drive employee engagement, align with company values, attract top talent, and achieve business objectives. This may include including creating templates, proofreading, and providing guidance on messaging and program rollout.

--- Establish relationships with key stakeholders across our account to understand community needs and identify resource and development opportunities.

• Provide our account leaders with communications support and counsel, including incorporating company thought leadership in communications as well as counsel on situational and change management communications.
  --- Act as air traffic control for various internal communications, ensuring timely, consistent, and clear messaging across different platforms and channels to avoid information overload and enhance message impact.
  
  --- Oversee all internal communications, ensuring coherence, alignment with strategic objectives, and engagement across the organization.
  
  --- Oversee talent management deliverables, ensuring that talent-related communications and initiatives are strategically aligned with organizational goals.
  
  --- Support the development of quarterly business reviews for the client, drafting and editing comprehensive whitepapers on program effectiveness, achievements, and opportunities for improvement.
  
  --- Oversee employee storytelling program, capturing and sharing compelling stories that highlight employee achievements, experiences, and contributions to foster engagement, a positive organizational culture, and deliver client value.
  
  --- Engage in video editing, producing high-quality video content to enhance internal communications, training, and engagement initiatives.
  
  --- Drive the expansion of digital channels, exploring and implementing new platforms and technologies to enhance communication reach and effectiveness.
  
  --- Ensure language compliance across communication materials, collaborating with translation vendors to ensure accurate translation and cultural sensitivity.
  
  --- Elevate communication programs through process efficiencies, technological enhancements, and innovation, driving continuous improvement in communication strategies.
  
  --- Provide thought leadership and visionary direction for the team and various account programs.
  
  --- Make data-driven decisions, regularly assessing program effectiveness through metrics and feedback to refine strategies and achieve optimal results.
  
  --- Other duties may be assigned.
  
  SUPERVISORY RESPONSIBILITIES
  
  Provides formal supervision to individual employees within a single functional or operational area. Mentors and coaches team members to further develop competencies. Leads by example and models behaviors that are consistent with the company's values.
  
  QUALIFICATIONS
  
  To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  
  --- 6+ years related communications experience (employee or internal communications or similar).
  
  --- Strong verbal and written communication skills, with the ability to clearly articulate complex issues and deliver compelling information to an employee audience.
  
  --- Demonstrated understanding of operations and business processes, with the ability to leverage this knowledge to drive effective communication strategies that align with business goals.
  
  --- Experience in driving and supporting organizational growth, understanding the impact of communication on employee engagement, retention, and recruitment.
  
  --- Strong interpersonal skills and the ability to build and maintain relationships at all levels of the organization.
  
  --- Proven ability to manage change effectively, ensuring that communication strategies support and drive successful organizational change initiatives.
  
  --- Ability to analyze and interpret data to inform communication strategies and measure the impact on business objectives.
  
  --- Proven track record in developing key messages and communications plans for varied deliverables and audiences, and a creative eye for design.
  
  --- Passion for communications, creativity, and storytelling, including being thoughtful about how new channels and tools are creating new ways to inform and engage people.
  
  --- Ability to think strategically, innovate, and problem-solve in a dynamic and evolving environment.
  
  --- Strong project management and organizational skills and experience balancing competing projects and priorities.
  
  --- A customer- and inclusion-obsessed mindset.
  
  PREFERRED QUALIFICATIONS
  
  --- Know how to leverage multiple channels to land meaningful communications.
  
  
  • Strong cross-group collaboration skills and ability to drive coordination across all levels and stakeholders.
  • Growth mindset and a pre-disposition to learning culture.
  • Ability to manage multiple communication projects simultaneously and drive strong work-back plans.
  • Thrive in a fast-paced, ambiguous environment and ability to adapt plans and approaches real-time to meet business needs.
  • Business maturity and experience working with senior executives, and the ability to work independently; seeking guidance, coaching, and assistance from both direct leadership and the CVPs as needed.
  • Ability to see the big picture to determine how the fine details fit the broader strategy.
    --- Skilled in process improvement, technology integration, and optimizing communication effectiveness.
    
    --- Proficiency in data visualization and reasoning preferred, with the ability to present complex data in a clear and compelling manner.
    
    --- A collaborative and inclusive leadership style, with a focus on developing and empowering team members.
    
    EDUCATION and EXPERIENCE
    
    
    • Bachelor's degree (BA/BS) from 4-year college or university, preferably in a writing-intensive and/or Humanities discipline such as English, Journalism, Communications, Marketing, etc.
    • Minimum of 6 years of relevant experience and/or training.
    • Management experience required.
      
      CERTIFICATES and/or LICENSES
      
      None
      
      COMMUNICATION SKILLS
      
      
      • Strong presentation skills, with the ability to communicate effectively verbally and in writing.
      • Able to communicate effectively and build relationships with a wide variety of audiences in different functional areas.
      • Able to comprehend, analyze, and interpret complex documents/concepts, and distill them into straightforward and concise communications.
      • Able to write in a grammatically correct and clear style, and adapt writing style to suit the particular deliverable.
      • Able to proofread and edit materials created by others.
        
        FINANCIAL KNOWLEDGE
        
        --- Requires intermediate to advanced knowledge of financial terms and principles. Ability to calculate intermediate figures such as percentages.
        
        REASONING ABILITY
        
        --- Able to think strategically and critically.
        
        --- Able to analyze and solve problems, and suggest multiple possible solutions.
        
        --- Advanced analytical and quantitative skills required.
        
        OTHER SKILLS and/or ABILITIES
        
        --- Advanced Microsoft Office Suite skills required. Intermediate to advanced knowledge of SharePoint preferred.
        
        --- Intermediate knowledge of Smartsheet preferred.
        
        --- Intermediate knowledge of data visualization platforms preferred.
        
        --- Able to challenge the status quo and suggest ways to do things differently, more efficiently, or more productively.
        
        SCOPE OF RESPONSIBILITY
        
        Decisions made with in-depth understanding and interpretation of procedures, company policies and business practices to achieve general results. Errors in judgment may cause mid-term impact to coworkers, supervisor, department and/or line of business.
        
        CBRE carefully considers multiple factors to determine compensation, including a candidate's education, training, and experience. The minimum salary for the Communications & Media Manager position is $90,000.00 annually [or $43.27 per hour] and the maximum salary for the Communications & Marketing Manager position is $115,000.00 annually [or $55.29 per hour]. The compensation that is offered to a successful candidate will depend on the candidate's skills, qualifications, and experience. Successful candidates will also be eligible for a discretionary bonus based on CBRE's applicable benefit program.
        
        Equal Employment Opportunity: CBRE is an equal opportunity employer that values diversity. We have a long-standing commitment to providing equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, pregnancy, age, citizenship, marital status, disability, veteran status, political belief, or any other basis protected by applicable law.
        
        Candidate Accommodations: CBRE values the differences of all current and prospective employees and recognizes how every employee contributes to our company's success. CBRE provides reasonable accommodations in job application procedures for individuals with disabilities. If you require assistance due to a disability in the application or recruitment process, please submit a request via email at recruitingaccommodations@cbre.com or via telephone at +1 866 225 3099 (U.S.) and +1 866 388 4346 (Canada).
        
        NOTE: Some, but not all, of our positions may have an additional requirement to comply with COVID-19 health and safety protocols, including COVID-19 vaccination proof and/or rigorous testing. If you have questions about the requirement(s) for this position, please inform your Recruiter.
        
        CBRE GWS
        
        CBRE Global Workplace Solutions (GWS) works with clients to make real estate a meaningful contributor to organizational productivity and performance. Our account management model is at the heart of our client-centric approach to delivering integrated real estate solutions. Each client is entrusted with a dedicated leader and is supported by regional and global resources, leveraging the industry's most robust platform. CBRE GWS delivers consistent, measurably superior outcomes for our clients at every stage of the lifecycle, and across industries and geographies.
        
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Keywords: CBRE, Dallas , Communications & Marketing Manager, Executive , Dallas, Texas