Director, Strategy
Company: RAPP
Location: Dallas
Posted on: May 7, 2025
Job Description:
KERN New York is looking for a Director, Strategy to join our
award-winning Experience Strategy team.WHO WE ARE:World leaders in
activating growth with precision and empathy at scale.As a global,
next-generation precision marketing agency we leverage data,
creativity, technology, and empathy to foster client growth. We
champion individuality in the marketing solutions we create, and in
our workplace. We fight for solutions that adapt to the
individual's needs, beliefs, behaviors, and aspirations.We foster
an inclusive workplace that values diversity and emphasizes
personal well-being.HOW WE DO IT:Our fearless superconnectors help
to create value from personal brand experiences by focusing on
three key areas: connected data, connected content and connected
decisioning.Our data analysts identify who that person is, our
strategists understand what they want, and our award-winning
technologists and creatives know how to deliver it - ensuring we're
able to activate authentic customer connections for our
clients.Kern is part of RAPP, comprised of 2,000+ creatives,
technologists, strategists and marketing scientists across 15+
global markets. We are part of Omnicom's Precision Marketing
Group.YOUR ROLE:The Director, Experience Strategy at KERN is
responsible for developing and leading CX and direct response
marketing strategy for existing clients as well as new business
opportunities. The selected candidate is expected to utilize data
and best practices to develop innovative customer-centric
experiences.YOUR RESPONSIBILITIES:
- Work with key partners and disciplines to develop a
comprehensive understanding of the audience, market/category
trends, and business goals to shape a cohesive omnichannel
strategy
- Partner with data, research, and business teams to conduct
research, gather insights and translate them into actionable design
strategies, measuring effectiveness
- Evaluate concepts, provide creative direction and strategic
partnership
- Evolve practices to lead towards more efficient, effective, and
innovative work across teams
- Mentor and develop team members, providing guidance on best
practices and professional growth
- Foster a culture of continuous learning and improvement within
the teamREQUIRED SKILLS:
- Expertise driving strategic alignment, prioritization, and
requirement gathering with a diverse range of internal partners and
clients
- Has led teams through the development of personas, journey
maps, and comms plans to shape and guide communications
- Ability to craft compelling narratives and presentations to
engage clients and drive alignment
- Inquisitive in pursuit of excellence with a passion for
learning and evolving
- Ability to successfully lead teamsOur Hybrid Work Model:RAPP's
current hybrid model is designed to enable in-person connections
and collaboration that is core to our culture, while also
supporting flexibility for all employees. As such, we have the
option to work from home two days per week, if we'd like.RAPP
provides a competitive salary and comprehensive benefits plan.
Benefits for this role include health/vision/dental insurance,
401(k), stock options, Healthcare & Dependent Flexible Spending
Accounts, vacation, sick, and personal days and positive activism
days, paid parental leave and disability benefits. For more
information regarding Omnicom benefits, please visit. A reasonable
estimate of the salary for this role, at the time of posting, is
$128,000 - $149,000. This range is specific to Dallas and multiple
factors are considered in making compensation decisions including,
but not limited to: skill set, experience and training,
certifications; etc. This is an exempt position. If your
requirements fall outside of this range, you are still welcome to
apply."As an EEO/Affirmative Action Employer all qualified
applicants will receive consideration for employment without regard
to race, color, religion, sex, sexual orientation, gender identity,
national origin, disability, veteran status."NOTE: This job
description is not intended to be all-inclusive. Employee may
perform other related duties as negotiated to meet the ongoing
needs of the organization.
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Keywords: RAPP, Dallas , Director, Strategy, Executive , Dallas, Texas
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