Manager, Retention Marketing
Company: ADVOCARE INTERNATIONAL LLC
Location: Richardson
Posted on: May 7, 2025
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Job Description:
Manager, Retention MarketingAbout the RoleWe are seeking an
experienced Retention Manager to lead and execute strategies that
drive customer retention and loyalty. The ideal candidate will have
a strong background in retention marketing and experience managing
and growing teams. This role will oversee a team of 2 direct
reports and will play a key part in driving business growth through
the development of retention programs and
initiatives.ResponsibilitiesCRM & Lifecycle MarketingOwn the
end-to-end customer journey across email and SMS; from onboarding
to re-engagement.Develop segmentation strategies and personalized
content to optimize retention, frequency, and reactivation.Partner
with analytics to continuously test, measure, and improve lifecycle
campaigns.Loyalty Program ManagementLead strategy and execution of
our loyalty program to increase repeat rate and customer
affinity.Define key metrics for loyalty tiers, rewards, and
engagement tactics.Collaborate with brand and creative teams to
build compelling loyalty experiences.Subscription Program
OversightManage the health of our subscription program, including
churn reduction, upsell strategies, and value communication.Partner
cross-functionally with operations, CX, and product to improve
subscription features and customer experience.Develop campaigns to
drive enrollment, retention, and win-back of lapsed
subscribers.Leadership & Cross-Functional CollaborationLead a team
of 2 direct reports, providing guidance, support, and growth
opportunities to ensure high team performance and achievement of
business goals.Work closely with Product, Analytics, Paid Media,
and CX to ensure consistent messaging and seamless customer
experience.Partner with the Creative team to develop assets that
drive conversion and engagement. Qualifications4-6+ years of
experience in CRM, retention marketing, or customer lifecycle
roles.Experience managing loyalty and/or subscription programs is a
strong plus.Strong analytical skills and familiarity with CRM
platforms (e.g., Klaviyo, Salesforce, Braze, Iterable).Deep
understanding of customer segmentation, testing frameworks, and A/B
experimentation.Excellent project management skills; able to drive
cross-functional initiatives from ideation to execution.Passion for
customer experience and a test-and-learn mindset.Experience in CPG,
DTC, wellness or subscription-based business models is
preferredWorking knowledge of SQL or BI tools (e.g., Looker,
Tableau).Experience integrating loyalty/retention insights into
paid media strategies.Excellent communication and leadership
skills.Proven experience managing and growing a
team.PId3298f41672c-25660-37573825
Keywords: ADVOCARE INTERNATIONAL LLC, Dallas , Manager, Retention Marketing, Executive , Richardson, Texas
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