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Field Marketing Director

Company: Imperva
Location: Plano
Posted on: July 13, 2018

Job Description:

Cyber Security is a big deal. Its in the news, growing rapidly, a critical tool for every company, and our specialty.

Imperva is a public company (NASDAQ) and cybersecurity leader that delivers best-in-class solutions to protect data and applications on-premises, in the cloud, and across hybrid environments.

Our customers include leading enterprises, government organizations, small businesses, and service providers.

Why Imperva? We have experienced the following growth and achievements:

  • Generating $321 million in 2017
  • We have over 5,900 customers
  • 500 partners in 100+ countries worldwide
  • Imperva has been in the Leaders Quadrant of the Gartner Magic Quadrant for 4 straight years
  • Imperva is also a leader in the Forrester Wave for DDoS Services with the highest score in the current offering category

    The Field Marketing Director will own the Americas marketing strategy, planning, execution and evaluation of integrated programs to achieve the regions annual operating plan. We are looking for a driven and analytics-focused professional who is passionate about developing, innovating, and implementing effective B2B marketing campaigns that will generate qualified leads and drive sales pipeline to support our business growth goals.


    • Work very closely with North America VP & AVPs to develop a plan that meets the regions annual operating plan
    • Manage key stakeholders to understand the desired outcome from marketing activities and manage execution accordingly
    • Plan and build content, localization of email marketing program targeting at key accounts, top verticals and nurture prospects
    • Plan and execute marketing programs such as digital marketing, social marketing, channel marketing, events and 3rd party conferences
    • Drive account-based marketing strategies within major accounts
    • Work closely with Channel Manager to plan and build marketing programs for and with Channel partners
    • Manage lead flows from marketing qualified through to opportunity pipeline
    • Create and deliver regular consolidated reports on marketing results for North America management
    • Establish and manage regional budget, track and evaluate results and generate learnings for improvement.
    • As a team lead, work together and lead the Americas field marketing and sales development teams
    • Travel across region required- 1-2 times quarterly


      • Bachelor degree in Marketing or Business or Communication
      • 8+ years experience in B2B IT, Security or SaaS industry
      • Expertise across a wide spectrum of demand generation techniques
      • Management experience with excellent interpersonal and communication skills, both written and verbal.
      • Ability to multi-task and meet deadlines in a fast-paced environment
      • Highly motivated, flexible, results-drive and analytical individual with a positive attitude
      • Experience in business development, sales development or lead development desired

        Our Company

        Imperva-- (NASDAQ: IMPV), is a leading provider of cyber security solutions that protect business-critical data and applications. The companys SecureSphere and Incapsula product lines enable organizations to discover assets and vulnerabilities, protect information wherever it lives on-premises and in the cloud and comply with regulations. The Imperva Application Defense Center, a research team comprised of some of the worlds leading experts in data and application security, continually enhance Imperva products with up-to-the minute threat intelligence, and publish reports that provide insight and guidance on the latest threats and how to mitigate them. Imperva is headquartered in Redwood Shores, California. To learn more visit www.imperva.com, www.incapsula.com, our blog, on Twitter

        Legal Notice

        Imperva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ancestry, pregnancy, age, sexual orientation, gender identity, marital status, protected veteran status, medical condition or disability, or any other characteristic protected by law.

        Keywords: Imperva, Dallas, Field Marketing Director, Executive, Plano, Texas

        Click here to apply!

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