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Director of Events

Company: Norwex USA, Inc.
Location: Coppell
Posted on: July 13, 2018

Job Description:

Norwex USA is a global leader in products designed to radically reduce chemicals in our homes and environment. The company pioneered the use of microfiber technology to eliminate the need for many household cleaning products and has expanded their product line to include both household and personal care products. Headquartered in Coppell, Texas, the Company has global operations in Norway, the Baltics, Canada, Australia, New Zealand, Europe, and the US.

Job Summary

The Event Director is responsible for ensuring the overall strategy of the event is in alighment with our overall mission. Under the direction of the VP of Marketing, the Director of Events will create a compelling, sustainable event that will leave memories that last a lifetime.

Main Responsibilities of this position include:


  • Responsible for leading and executing high-energy, brand-building events that recognize, inspire, and educate the sales force.
  • Drive overall event experience and ensure expected goals and results are achieved.
  • Plan and influence Leadership and National Conference event flow and entertainment with direction from Executive leadership.
  • Work with Executive leadership, sales, and marketing to understand company priorities and message focus areas. Provide direction to production team and script writers.
  • Ensure the entire event experience from registration, to on-stage messaging, to training, to entertainment delivers a special cohesive event experience, creating a reason for attendees to come back each year.
  • Lead the production team in searching for and vetting vendors (entertainment, production, logistic) that bring creative ideas and innovative execution to each large-scaled event.
  • Monitor event trends and make recommendations for innovation. Understand opportunities to implement technology within events to create more engagement and interaction.
  • Lead cross-functional team of training, marketing, communication, creative, sales, IT, inventory, and marketing operations to ensure event is executed with excellence.
  • Working closely with marketing, develop promotion plan to improve event attendance year-over-year in alignment with growth projections.
  • Regularly reviews sales force feedback from events and makes adjustments to meet the needs of the growing sales force.
  • Manage multi-million dollar budget and negotiate best rates for venue space and hotel.
  • Keep Executive leadership apprised of event plans including budget and attendance.
  • Lead team of event specialists and vendors to execute each event with excellence.
  • Continuously work with event specialists and sales team to monitor Experience Norwex events, make program adjustments, and evolve.


    • Bachelor's Degree, or equavalent experience
    • 7-10 years leading large events with multi-million dollar budgets, preferably in a direct selling or multi-level marketing environment.
    • Leadership experience focused on coaching and developing growing event team.
    • Strong vendor management and negotiation skills required.
    • Ability to work with and influence Executive leadership.
    • Strategic thinking and results orientation.
    • Strong analytical and creative problem-solving skills
    • Collaborative spirit with ability to integrate cross-functionally
    • Ability to effectively prioritize, organize, plan and manage a team with various projects and multiple deadlines.
    • Delegate event logistics to specialists and contract support in order to strategically drive the Leadership and National Conference events.
    • Positive attitude with high level of motivation, initiative, and energy

      Keywords: Norwex USA, Inc., Dallas, Director of Events, Executive, Coppell, Texas

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