Legal Marketing Coordinator

Company: Rosenthal, Kalabus & Therrian
Location: Princeton
Posted on: May 20, 2025

Job Description:

Our growing criminal defense law firm is seeking a dynamic and enthusiastic Marketing Coordinator to direct our ongoing efforts to retain and help as many clients as we can. The ideal candidate will have a strong background in marketing, exceptional networking skills, and the ability to promote the firm's brand and services effectively both online and offline. The Marketing Coordinator will play a critical role in developing relationships with referral partners, enhancing community presence, and supporting the firm's overall growth initiatives.

Responsibilities:
Networking and Relationship Building
--- Identify, organize, and attend networking events, bar association meetings, community gatherings, and legal conferences.
--- Develop and maintain strong relationships with referral sources, such as other attorneys, bail bond companies, and service providers.

Event Planning and Outreach
--- Plan, coordinate, and attend firm-sponsored events, seminars, and community activities.
--- Coordinate speaking engagements and sponsorships to enhance brand visibility.

Content Creation and Management
--- Assist in drafting and managing content for newsletters, blog posts, press releases, and attorney bios.
--- Ensure consistent messaging across all content platforms and materials.

Digital Marketing and Social Media Management
--- Manage the firm's social media accounts and online directories.
--- Liaise with the firm's Digital Marketing Company to provide support for all digital marketing initiatives.
--- Monitor analytics and engagement metrics, reporting on performance and adjusting strategies as needed.

Reputation and Referral Management
--- Implement and oversee client review strategies across major platforms (Google, Avvo, etc.).
--- Monitor and manage the firm's online reputation, responding professionally to feedback.

Marketing Materials and Advertising Support
--- Coordinate the design and distribution of marketing collateral, such as brochures, business cards, and branded promotional items.
--- Assist in the development and execution of advertising campaigns, both online and traditional.

Internal Collaboration
--- Work closely with attorneys to highlight firm successes, case results, awards, and community involvement.
--- Provide training and support to attorneys on personal branding, networking techniques, and social media presence.

Market Research and Competitive Analysis
--- Conduct ongoing research on competitor activities and industry trends to identify opportunities for differentiation.
--- Stay informed about changes in criminal law that may impact marketing strategies.

Qualifications:
--- Bachelor's degree in marketing, communications, public relations, or a related field
--- 2+ years of marketing experience, preferably in a professional services or law firm environment
--- Strong interpersonal and networking skills with a proven ability to build relationships
--- Excellent verbal and written communication skills
--- Proficiency with digital marketing tools
--- Highly organized, detail-oriented, and able to manage multiple projects simultaneously
--- Verifiable references
--- To be considered for this position, candidates must complete the DISC assessment, which becomes available upon resume submission

About Company:
At RKT, we thrive on collaboration, integrity, and a shared passion for justice, creating a purpose-driven environment where our work truly matters. With a strong reputation, seasoned attorneys, and a client-first approach, our firm stands out as a leader in criminal defense, handling high-impact cases that shape lives and communities. Our team members are our most valuable assets and proudest investments, and are guaranteed a supportive foundation for flourishing, with plenty of room for growth and professional development.

Keywords: Rosenthal, Kalabus & Therrian, Dallas , Legal Marketing Coordinator, Legal , Princeton, Texas