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Market Strategist

Company: Trinity Industries, Inc
Location: Dallas
Posted on: October 19, 2020

Job Description:

Trinity Industries is hiring a Market Strategist for our Dallas, Texas office The Market Strategist will be responsible for formulating and executing an integrated strategy for TrinityRailrsquos products and services in designated commodity markets. This role requires collection and analysis of a wide array of key inputs from across TrinityRail, and development of a strategy that encompasses product development, marketingbranding, fleet acquisitions and divestures, and pricing strategies. Experience working seamlessly across multiple organizations, directing cross-functional teams, and providing actionable insight to senior decision makers is essential. This role will work closely with sales, marketing, and portfolio management to research, collect, and analyze market and industry data, including economic factors, market trends, commodity forecasts, competitive analysis, and overall railcar supply and demand dynamics. Establishes baselines for TrinityRailrsquos fleet and its performance within designated commodity markets Crafts outlook for designated commodity markets and anticipates change in key industry metrics Identifies areas of growth or potential threats within the designated commodity markets. Sets targets for railcar fleet performance Composes and drives action around a strategy for how the fleet will achieve designated targets Works closely with and manages cross-functional teams to deliver a product that aligns with this vision and meets market needs Contributes to product development business case composition and directs product development project prioritization participates in new product go-to-market strategy and launch Directs marketing in developing and maintaining messagingcollateraltraining to drive differentiation in the market Establish strategy-informed pricing recommendations and strategies Assesses performance Tracks inquiries, orders, revenue, profitability and customer feedback Analyzes and makes adjustments to market strategies where needed What yoursquoll need B.A. in business, marketing, or related fields required MBA with strategymarketing background strongly encouraged At least 5-7 years of experience in B2B marketing, industrial product management, manufacturing strategy, or related fields Experience in the rail industry (e.g., railroad marketing, railcar marketingsalesproduct management, or railcar component marketing sales) strongly encouraged Skilled at effectively informing and influencing cross functional teams Excellent verbal and written communication skills Experience communicating effectively with others in management, engineering, supply chain, quality, production, and marketing Proven analytic, research, and strategic thinking skills Enjoys synthesizing large amounts of information and rapidly formulating an opinion or strategy for excellence in a dynamic market Competitive, creative, high initiative, drive to succeed in spite of obstacles or workload Ability to balance strategic thinking with tactical implementation and execution

Keywords: Trinity Industries, Inc, Dallas , Market Strategist, Other , Dallas, Texas

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