NEIMAN MARCUS GROUP
Neiman Marcus Group (NMG) has been the premier destination for
luxury fashion and goods, superior service, and an elevated retail
experience for more than a century. Today, 9,000 associates
contribute to the success of NMG's brands: Neiman Marcus, Bergdorf
Goodman, Last Call, and Horchow. There are 38 full-line Neiman
Marcus stores in cosmopolitan markets across the United States and
a sophisticated digital platform that attracts shoppers worldwide.
Bergdorf Goodman operates two stores in landmark locations on Fifth
Avenue in New York City and BergdorfGoodman.com, catering to loyal
luxury customers globally. NMG also owns five Last Call stores and
Horchow.com, an e-commerce site that offers premium furniture and
As an organization, NMG is on a transformational journey to
become the preeminent luxury customer platform. NMG continues to
deliver the best integrated customer experience and has evolved the
business to succeed in the ever-changing retail landscape. NMG is a
relationship business. What differentiates the organization from
other luxury retailers are its unique assets: a strong store
footprint, the most knowledgeable associates, an engaging online
experience, solid brand partnerships, innovative digital and
in-store experiences, the most loyal luxury customer base, and a
strong balance sheet.
Our customers will always be at the center of everything NMG
does. The company continues to reinvest in new technologies that
enhance the customer experience. NMG meets customers where they
are. NMG's goal is to offer customers a seamless experience across
its stores, online, and remote digital selling.
NMG's priority is to develop a highly engaged and
high-performing team where everyone belongs. The business attracts
and retains best-in-class talent through unique offerings provided
to associates in addition to standard employer benefits. These
include an innovative way of working, associate discounts on
merchandise, tuition reimbursement, associate hardship fund, and
paid time off to volunteer, to name a few.
As part of NMG's Environmental, Social, Governance (ESG) work,
the organization is focused on driving its core value of being "All
Heart." NMG is also assessing its current environmental and social
impact while developing a three-year plan to lead the luxury
industry in its commitment and transparency to environmental and
social sustainability. NMG strives to become an employer of choice,
driven by a culture of Belonging. A dedicated team focuses on this
journey, directly impacting how NMG conducts business throughout
the workforce, workplace, and marketplace dimensions.
NMG has incredibly passionate and committed corporate and store
associates. NMG offers associates an environment where everyone
feels welcomed, nurtured, and empowered. Our associates are the
heart of NMG. As an organization, NMG leads with love - love for
customers, love for associates, and love for brand partners.
The Marketing Manager, in partnership with the Sr. Marketing
Manager, will build the strategy and assist in selling of Neiman
Marcus (NM) omni-channel holistic marketing and co-op campaigns.
This position serves as a trusted consultant in providing brand and
internal partners with the right media solutions to help achieve
their goals and grow their businesses at NM across multiple
consumer touchpoints -including social media, digital campaigns,
and print vehicles. The Marketing Manager will leverage knowledge
of traditional as well as digital and social marketing strategy
combined with advanced communication skills and analytical
abilities to shape new and existing business opportunities for
The Marketing Manager will use influencing and
relationship-building skills to provide internal and external
client service, campaign execution, invoicing, forecasting, and
campaign reporting. This position must anticipate how decisions are
made, persistently explore and uncover the business needs of NM's
key vendors and understand how NM editorial and advertising product
offerings can grow NM vendor's business as well as the categories
The Marketing Manager interacts daily with senior stakeholders
and cross-functional teams. Requires strategic capabilities. Strong
sphere of influence and exceptional collaboration are critical to
Marketing Support: Develop a strong rapport with internal and
external teams through a detailed understanding of all facets
within a project, clear and concise communication (written and
verbal) and overall level of professionalism. Act as resource for
current information about the status of projects in progress
Collaborate with Merchant partners and vendors to create
imaginative seasonal marketing programs for the category that
ladder up to NM's guiding principles to create synergistic and
Leverage data from various channel owners on category
performance, sales, previous campaign results to create identify
marketing tactics and know all marketing support for your category
for each season and share with key merchant contacts ahead of
season live date.
Campaign Execution: Assist in the management of all aspects of
omni-channel co-op campaigns focusing on digital and social
execution, co-op calendar management, reporting and co-op support.
Oversee processes and timing related to digital and social co-op
Assist with the buyer turn-in process for seasonal shoots in
partnership with Project Managers, Site Category Managers, and
Client Management: In partnership with Senior Marketing Manager
develop strategic business plans and prepare and conduct pitches
and omni-channel presentations to an executive-level audience.
Negotiate agreements, language, and terms. Set and achieve
quarterly sales goals.
Manage trusted relationships with merchant and brand partners
and develop a thorough understanding of their business challenges.
Deliver and prioritize outstanding customer experience. Think of
creative ways to improve relationships and grow NM co-op business.
Improve clients' campaign performance and business growth.
Budget Management: Oversee Assistant Manager in the management
of vendors, and SOWs efficiently to stick to budget guidelines.
Provide budget updates and monthly close numbers. Submit all
invoicing and processing for NM co-op campaigns to NM Finance.
Analytics & Reporting: In partnership with Sr. Marketing Manager
analyze data trends of NM co-op performance and measure the success
of co-op marketing activities. Define benchmarks and implement
systems for measuring success. Analyze campaign results by
platform, Consumer Insights Research, and digital metrics to assess
performance and generate future improvements. Incorporate this
learning into future program development to continue to raise the
bar for co-op marketing campaigns. Provide co-op reporting and
recaps to partners.
Who You Are
A Self Starter | A self-starter who has an entrepreneurial
attitude combined with a strong business acumen.
Open and collaborative | This role and team works very
cross-functional across merchants, marketing, and brand partners. A
team player is a must!
Detail oriented, organized, and able to multi-task | Marketing
operates with lots of moving pieces. To be successful in this role,
you must be super organized and able to juggle many hats. No detail
is too small for you.
Optimistic and resilient | A can-do attitude ready to dig in and
figure out how to work around problems and find creative
5 or more years of Marketing or related business experience with
a proven track record of success, retail/web experience a plus
Detail oriented with the ability to prioritize, plan and
organize. Must be comfortable operating in a fast-paced
Strong interpersonal and verbal/written communication
Self-starter, self-motivated and capable of building
relationships across teams.
Excellent organizational, analytical and influencing skills.
Ability to deliver results under pressure.
Bachelor's degree in Business, Marketing or equivalent