Market Research Analyst (SumTotal)

Company: Skillsoft
Location: Dallas
Posted on: June 12, 2021

Job Description:

Market Research Analyst (SumTotal)

At Skillsoft, we are all about making work matter. We believe every team member has the potential to be AMAZING. We are bold, sharp, driven and most of all, real. Join us in our quest to democratize learning and help individuals unleash their edge.

OVERVIEW:

We are currently seeking Market Research Analysts to join the Skillsoft's SumTotal Strategic Business Unit.

Our Market Research Analysts are one-part data geek and one-part strategist. They instinctively know how to make data more palatable to non-data geeks to help facilitate decision-making. This role is critical to our ability to understand consumer buying patterns and how we can increase awareness of the SumTotal business within key market verticals.

If you enjoy rewarding challenges, researching, and coming up with effective solutions, you will fit in excellently as a Market Research Analyst. In this position, you will be charged with monitoring, analyzing, and improving our business's strategies and competitiveness. You will spend your days surveying information, creating market and client reports, sales value-based tools, and summarize data to gain key vertical insights from customers, analysts, prospects, market researchers, etc. focusing on key customer needs and preferences, as well as market shifts and dynamics. You will develop comprehensive efforts that will help us evaluate the market needs as well as gain deeper understanding / expertise into our key market verticals - what key insights can impact our consultative selling approach with our prospects and customers.

You will also research and gain better understanding of our competitive advantage based on analysis of our market landscape. How are our competitors positioning themselves in each of our key priority verticals and make recommendations based on your findings that will inform our greater teams (Product, Sales, and Marketing).

OPPORTUNITY HIGHLIGHTS:

Market Research & Sizing:

• Gather external-facing market intel and internal-facing intel to gain a greater view and expertise in key markets.
• Perform market opportunity analysis [what's happening in the market today, shifts, how should we position ourselves].
• Distribute key insights to Sales and Marketing; building a bridge between both function in respect of market positioning.
• Distribute key insights to Leadership and cross functional teams.
• Train external tele-marketing teams on key verticals and participate in sales' ongoing enablement.
• Track and monitor updates in key verticals and analyze high intent data.

Competitive Intel & Competitive Landscape Against Vertical

• Identify and track key competitors and competitive threats.
• Create a competitive analysis.
• Aggregate product intel & sales and product feedback.
• Own the internal communication channels on the Vertical Customer Markets (VCM).

Sales Tools & Content

• Develop reports, industry news, competitor news, vertical PowerPoint deck, cheat sheets, reference material, content (blogs etc., website)
• Identify key content for verticalization.
• Develop content themes and core concepts & partner with marketing and sales enablement for content creation.

Marketing Interlock

• Post to relevant Linkedin groups and forums as well as monitor social / web
• In collaboration with sales leadership to build targeted call lists for tele-agencies based on vertical strategy and go-to-market priorities.
• Meet weekly with tele-agencies to maintain alignment, ensure focus, and visibility into successes/failures.
• Continuously train and deliver enablement for the tele-agencies.
• Liaise/partner with Marketing to activate ABM campaigns.

SKILLS & QUALIFICATIONS:

• 3+ years of experience in research or strategy.
• Proven experience tracking analytics and exceeding KPIs.
• Strong written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Ability to manage multiple tasks and priorities at once.
• Ability to perform well in a cross-functional, dynamic, and ambiguous startup environment.
• Highly goal driven and work well in fast paced environments.
• Strong analytical skills and are comfortable dealing with numerical data.
• Ability in building relationships and liaising with multiple stakeholders and thrive in matrix environments.
• Competitive, "Can-Do" Attitude - You identify opportunities and roll up your sleeves to make them happen; you are not afraid of getting your hands dirty.
• Creative and Resourceful - You think on your feet, try new approaches, and bounce back when things do not go your way; you have got the perseverance without the ego.
• Confident Communicator - You influence others with your outstanding communication skills and are confident pitching to anybody in any situation.
• Analytical Storyteller - You can gather relevant data from multiple sources and translate it into insightful stories and tactical recommendations.
• Forward-thinker who can see the small details, the big picture, how things are now, and where we can go from here.
• Data-driven numbers person who understands the importance of data and knows how to collect and analyze data, as well as to glean and implement insights.
• Fast learner who is highly motivated to work efficiently and adapt quickly.
• Startup experience and/or entrepreneurial mindset.
• Bachelor's Degree required - MBA Preferred

SUCCESS QUALITIES:

Personally Accountable for Team Success. We unleash our edge together.

Confident Achievers. We are bold.

Intellectually Curious. We are sharp.

Adaptable, Agile & Resilient. We are driven.

Customer First. We are real.

MORE ABOUT SKILLSOFT:

Skillsoft delivers online learning, training, and talent solutions to help organizations unleash their edge. Leveraging immersive, engaging content, Skillsoft enables organizations to unlock the potential in their best assets - their people - and build teams with the skills they need for success. Empowering 36 million learners and counting, Skillsoft democratizes learning through an intelligent learning experience and a customized, learner-centric approach to skills development with resources for Leadership Development, Business Skills, Technology & Development, Digital Transformation, and Compliance.

Skillsoft and SumTotal are partners to thousands of leading global organizations, including many Fortune 500 companies. The company features three award-winning systems that support learning, performance and success: Skillsoft learning content, the Percipio intelligent learning experience platform, and the SumTotal suite for Talent Development, which offers measurable impact across the entire employee lifecycle. Learn more at www.skillsoft.com.

Thank you for taking the time to learn more about us.

If this opportunity intrigues you, we would love for you to apply!

NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Skillsoft does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Skillsoft employee or hiring manager in any form without a signed Skillsoft Employment Agency Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.

Skillsoft is an Equal Opportunity-Affirmative Action Employer: It is the policy of Skillsoft Corporation to provide equal employment opportunities to applicants and employees without regard to race, color, national origin, citizenship, religion, sex, sexual orientation, age, marital status, disability (mental or physical), protected veteran status, genetic information or any other class protected by law.

Keywords: Skillsoft, Dallas , Market Research Analyst (SumTotal), Other , Dallas, Texas