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Market Development Executive (Remote)

Company: Olive
Location: Dallas
Posted on: January 16, 2022

Job Description:


Olive's AI workforce is built to fix our broken healthcare system by addressing healthcare's most burdensome issues -- delivering hospitals and health systems increased revenue, reduced costs, and increased capacity. People feel lost in the system today and healthcare employees are essentially working in the dark due to outdated technology that creates a lack of shared knowledge and siloed data. Olive is designed to drive connections, shining a new light on the broken healthcare processes that stand between providers and patient care. She uses AI to reveal life-changing insights that make healthcare more efficient, affordable and effective. Olive's vision is to unleash a trillion dollars of hidden potential within healthcare by connecting its disconnected systems. Olive is improving healthcare operations today, so everyone can benefit from a healthier industry tomorrow.

Job Overview

We are looking for a Market Development Executive to drive awareness and create demand with key decision makers at a defined list of 30-50 enterprise accounts. You will partner closely with our sales team to deliver and accelerate the pipeline to support sales in exceeding their objectives and revenue goals.

Essential Duties And Responsibilities

  • Define and implement region-specific marketing plans at all stages of the funnel, industry trade shows and events, local seminars and events, webinars and email campaigns
  • Build thought leadership and awareness campaigns to educate the market on the company's POV, tied to key industry trends
  • Leverage corporate and product messaging and content, and tailor as appropriate. Must be able to create content and understand the key initiatives and value proposition/messages that will resonate with Olive's target buyer
  • Strategize, build and execute integrated field campaigns that involve email marketing, direct mail marketing, and other channels as needed
  • Provide closed-loop reporting to measure the effectiveness of field marketing programs and identify areas for optimization.
  • Manage weekly reporting on ROI of events, accurately tracking campaign metrics
  • Transparent and frequent communication on marketing effectiveness with both the marketing, sales and company leadership teams
  • Coordinate with the Sales Development team on outreach activity; measurement of success against target objectives for campaigns and plays running in your territory
  • Develop personalized plans for target enterprise accounts and excel at executing them flawlessly
  • Analyze sales data and leverage data to identify areas for improvement
  • Create original ideas and translate them into viable and on-brand marketing plans
    • Bachelor's degree in marketing, or equivalent professional experience
    • 2-5 years of experience in field marketing, account-based marketing or in a field-sales position
    • Proven capability with Salesforce.com/marketing automation platforms
    • Ability to work independently with limited supervision in a fast paced environment
    • Strong ability to communicate ideas and plans effectively as well as align with cross-functional teams in order to execute effectively
    • Excellent organizational skills including the ability to prioritize and complete multiple assignments simultaneously
    • Experience in Healthcare or SaaS or Enterprise Software desired
    • This role can be located remotely and does not require a specific living location
      At Olive, we're committed to growing and empowering an inclusive community within our company and industry. This is why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives across our organization. Research shows that oftentimes women and other minority groups only apply to open roles if they meet 100% of the listed criteria. Olive encourages everyone - including women, people of color, individuals with disabilities and those in the LGBTQIA+ community - to apply for our available positions, even if they don't necessarily check every box on the job description.


      This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned.

      This job description does not constitute a contract of employment and Olive AI, Inc. may exercise its employment-at-will rights at any time.

Keywords: Olive, Dallas , Market Development Executive (Remote), Other , Dallas, Texas

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