Go-to-Market (GTM) Marketing Manager
Company: Calvetti Ferguson
Location: Dallas
Posted on: April 1, 2026
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Job Description:
Calvetti Ferguson is a leading CPA and advisory firm that's more
than just numbers. We're a team of passionate professionals who are
dedicated to empowering businesses and individuals to achieve their
financial goals. We believe in fostering a collaborative and
supportive environment where you can grow your career, expand your
expertise, and make a real impact. About the Role The Go to Market
Marketing Manager is a key leadership position responsible for
driving the firm's growth and revenue through strategic content and
digital marketing campaigns. This role is a vital partner to the
Chief Marketing Officer (CMO), ensuring that all initiatives align
with business objectives. The ideal candidate is a strategic leader
who excels at translating complex service offerings into compelling
marketing campaigns that generate qualified leads. This person will
also be passionate about mentoring junior team members and building
a high-performing team. Responsibilities Strategy & Planning:
Develop and execute comprehensive content and digital marketing
strategies that support the firm's goals. Campaign Management: Lead
the end-to-end management of multi-channel marketing campaigns,
from ideation and content creation to launch and performance
analysis. Content Creation: Oversee the creation of high-impact
content, including case studies, white papers, blog posts, and
website copy, ensuring all content is optimized for lead
generation. Digital Marketing: Collaborate with the brand & events
team and manage the firm's digital presence, including SEO, SEM,
and website, to increase brand visibility and drive inbound
traffic. Performance Measurement: Use data analytics to track key
performance indicators (KPIs) and provide regular reports on
campaign effectiveness and ROI. Leadership & Mentorship: Manage,
mentor, and train the Go to Market Coordinator to ensure their
professional growth and the successful execution of daily tasks.
Qualifications Experience: At least 3-5 years of experience in a
digital marketing or content strategy role, with a proven track
record of successful campaigns. Accounting & Consulting Firm
Experience: At least 5 years of experience working at an accounting
and/or consulting firm. Overall Experience: At least 10 years of
professional work experience. Skills: Exceptional written and
verbal communication skills, strong analytical abilities, and a
deep understanding of digital marketing tools and platforms.
Leadership: Demonstrated experience in managing projects and
mentoring junior team members. Strategic Mindset: Ability to think
strategically and translate business goals into actionable
marketing plans. Please note that Calvetti Ferguson does not
provide immigration or work visa sponsorship. * * * * * NOTICE TO
3rd PARTY RECRUITERS Notice to Recruiters and Agencies regarding
unsolicited resumes or candidate submissions without prior express
written approval. Resumes submitted or candidates referred to any
employee of Calvetti Ferguson by any external recruiter or
recruitment agency by any means (including but not limited to via
Internet, e-mail, fax, U.S. mail, and/or verbal communications)
without a properly executed written contract for a specified
position by an authorized member of the Talent Acquisition team
become the property of Calvetti Ferguson. Calvetti Ferguson will
not be responsible for or owe any fees associated with referrals of
those candidates and/or for submission of any information,
including resumes, associated with individuals. At Calvetti
Ferguson, you'll be part of a dynamic and growing firm that values
your contributions and empowers you to reach your full potential.
If you're looking for a challenging and rewarding career in
accounting and advisory, we invite you to join our team.
Keywords: Calvetti Ferguson, Dallas , Go-to-Market (GTM) Marketing Manager, PR / Public Relations , Dallas, Texas
