Sales & Marketing Director - Kay Bailey Hutchinson Convention Center

Company: Spectra
Location: Dallas
Posted on: May 16, 2022

Job Description:

Overview:
Director of Marketing -will orchestrate the execution of strategy and tactics that amplify our brand. This proactive business leader will also be responsible for aggregating, analyzing and segmenting key data points that maximize the return on investment of our brand including web, customer service and social media metrics. This position will inspire and foster communications between business development, marketing, public relations and others to facilitate the strategic growth of OVG. will ensure the sales team at the facility meets all individual and departmental sales goals. - - This position is responsible for the overall tasks related to Sales for the facility and will also lead all sales personnel in establishing goals, procedures and daily duties. The role is an individual contributor that will have multiple stakeholders and teammates in producing significant momentum.

Responsibilities:
Identify, develop and evaluate marketing strategy, based on knowledge of established objectives and market characteristics including expansion of digital channels through customer engagement.Enhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ROI such as third party partnerships, new media avenues, etc.Participate in the development and implementation of annual marketing goals, objectives, and management of department budgetDirect the hiring and training of marketing staff members and oversee their daily activities, including graphic design, in accordance with company policy and addressing complaints and resolving problems as needed.Negotiate contracts with media and promotion partnersCreate, plan and implement repeatable revenue generating concepts and processes.Project manage F initiatives in collaboration with venue F general manager and division marketing leads.Interpret the venue customer experience to be measured.Responsible for measuring, reporting and achieving performance against agreed upon service levels and ROIsServe as press contact, write and distribute all press releasesCreate corporate collateral materials such as print and digital ads, promotional pieces, posters, schedules, calendars and various brochures from concept to completionManage and coordinate all marketing, advertising and promotional activities including development of marketing plans.Research, analyze and monitor industry factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.Plan and oversee OVG's advertising and promotion activities including print, electronic, and digital outlets. This includes full-cycle production including but not limited to writing all ad copy; working with outside advertising agencies on ongoing projects; working with graphic designers and printers to oversee design, layout and production of promotional materialsLeverage sponsorship opportunities to increase brand awareness and synergiesDevelop self-produced revenue generating eventsRecommend changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunitiesCreate social media campaigns to engage customers, vendors, sponsors and community, collect data and generate awareness for new items and specialsStandardize reporting of digital marketing campaigns using Google Analytics to track revenue and KPIsProvide thought leadership, data analysis, and strategic focus to our marketing communications, customer experience strategies and brand management.Maintain knowledge of trends/best practices and influence the business, project teams and peer groups to constantly innovate and align around an integrated strategy.Leverage strong research and analytical skills analyze data and inform management on key perceptions and trends to drive strong decision making.Drive the completion key deliverables with strong attention to time, quality, impact and style.Partner with web development team to direct site features, design and goals focusing on customer engagement.Other duties as assigned.Manage and participate in the development and implementation of goals, objectives, policies, and priorities of all Sales programs and activitiesAssume management responsibility for all services and activities of the Sales Department within the facility including sales tools and materials, proposals, sales calls and contractsSelect, train, motivate and evaluate all sales personnel; provide or coordinate staff training; work with employees to correct deficiencies; implement discipline and termination proceduresPlan, direct, coordinate, and review the work plan for providing marketing, booking and sales servicesParticipate in the development and administration of the annual budget; forecast of additional funds needed for staffing, equipment, materials, and supplies; direct the monitoring of and approve expenditures; direct and implement adjustments as necessaryPrepare written proposals; reevaluate potential business value of various events and clients; initiate contractual arrangements Conduct tours of facility for potential licensees; answer questions and provide information regarding facility capabilitiesMeets with General Manager on a regular basis to discuss all matters pertaining to sales operationsTravel to regional areas throughout the year in search of new businessBudget and work within operating budgetResponsible for all revenue generation

Qualifications:
Bachelor's degree or better from an accredited college or university with major course works in Marketing, Business Administration, or a related fieldMinimum of 5 years of increasingly responsible experience in sales and/or marketing required, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facilityHas a strong track record of building relationships and generating new businessExcellent organizational skills, leadership skills, customer service skillsEnthusiastic and positive thinkerStrong PC and data processing skills; working knowledge of MS Word, Excel, as well as database management softwareKnowledge of marketing and advertising/sponsorship program developmentKnowledge of Public RelationsKnowledge of Website maintenanceKnowledge of federal, state and local regulations Demonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, database, presentation, graphic design, PowerPoint and Internet softwareProficiency with publishing software such as Microsoft Publisher, Illustrator and Adobe PhotoshopProficiency with media buying and promotionsAbility to travel as requiredAbility to work nights and weekends as required -Ability to work with wide array of client groups, vendors and business partners enterprise-wideInstruct and assist current vendor community with social media marketing strategies for their individual business locations on the fairgroundsAnalytical skills to forecast and identify trends and challenges using website analyticsBasic computer proficiency: Outlook, Excel, Word, and PowerPointExcellent verbal and written communication skillsMust be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff and the general publicWorking knowledge of mobile, POS and payments to digital menu boards, guest apps and loyalty systemsDigital expertise with various digital channels including website optimization, social media, and data acquisition.An entrepreneurial spirit and an internal motivation that inspires others to think more and do moreCreativity skills that inspire brand loyaltyInnovator with increasing per caps and generating profitabilityA passion for building success that can be measured with dataA results-driven leader who thinks in terms of ROIDemonstrated experience influencing peers and leadership teamsAbility to operationalize a strategyFlexible skill set that can be applied across a variety of relationships/situationsDemonstrable track record of successFamiliarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

Vaccination Statement:
We are committed to ensuring all our buildings and office locations are the safest in the world for artists, teams, employees, and fans. Based on recent encouraging trends in the U.S. and Canada. We highly encourage our employees to continue to get vaccinated and boosted against COVID-19. - -Should circumstances change, we may need to reinstate vaccination requirements, in whole or in part, to safeguard the health of our employees, guests, performers, athletes, and partners. -

EEO:
Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis ("protected class") including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.

Keywords: Spectra, Dallas , Sales & Marketing Director - Kay Bailey Hutchinson Convention Center, Sales , Dallas, Texas